If you’d like your website to be found by search engines (and thus users), SEO is absolutely required. Although search engines have become increasingly sophisticated, they can’t see a web page the same way a human does. SEO helps them figure out what each page is about, and which purpose it serves to users.

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About Julie Jancen

Julie is a visual/web designer, user experience designer and team leader at Powered By Search. She has a keen ability to synthesize digital marketing objectives into powerful and simplified user experiences, ultimately, improving business metrics.