SEO consists of only a section of what makes up SEM. SEM is a broader term which can contain Pay Per Click (PPC), Local Search Optimization (Local SEO), and other search-engine related functions that will increase exposure and traffic to your website.

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About Julie Jancen

Julie is a visual/web designer, user experience designer and team leader at Powered By Search. She has a keen ability to synthesize digital marketing objectives into powerful and simplified user experiences, ultimately, improving business metrics.