Since every project is unique, Powered by Search creates custom reports for each client. Various project types include Search Engine Optimization (SEO), Pay-per-Click (PPC) and Conversion Rate Optimization (CRO). Of course, each of these projects each include their own key performance indicators (KPI). These may include traffic, traffic sources, conversions, bounce rate, cost-per-acquisition lead,s and most importantly, return on investment (ROI).

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About Julie Jancen

Julie is a visual/web designer, user experience designer and team leader at Powered By Search. She has a keen ability to synthesize digital marketing objectives into powerful and simplified user experiences, ultimately, improving business metrics.