It’s a big news day in the inbound marketing world of social media and apps. From the mute function on Twitter to ordering food from your smartphone on Square, here’s the recap for today.
Square Removes Wallet From App Store, Brings Order to Life by Don Reisinger
You will soon be able to avoid the lunchtime rush with Square’s newest app, Square Order. The mobile-payment company is now offering an app that allows you to pre-order meals and drinks without stepping foot in a restaurant. The app stems from its precursor, Square Wallet.
“From within the app, they can pay for the order and tip, and then be alerted when the order is ready to be picked up.”
Social Photos Generate More Engagement: New Research by Patricia Redsicker
Photos are worth a million words, in today’s case it might just be worth a million likes. Redsicker discusses how photos boost retweets by an impressive 35% and other tricks to help boost you maximize your social media presence. If you’re not already on this bandwagon, you should probably start.
“New research confirms that photos could be the holy grail of social media engagement”
Pinterest’s First Paid Ad Partners: Gap, Target, General Mills by Seth Fiegerman
The digital scrap-booking-type discovery tool, Pinterest, has officially announced its partnering with brands for paid advertisements on its platform. A social media forced to be reckoned with, there has even been speculation of an IPO in the near future.
“With this ad product, brands can pay to have certain pins appear more prominently in search results and category feeds.”
A key part of inbound marketing involves social media monitoring and managing your business’s social networks. To do so, a business needs the right tools to fulfill specific needs for their respective social media channels. Here is a comprehensive list of 20 different social media tools to consider.
“No matter what task you are struggling with when it comes to social media, whether it’s coming up with great post ideas or monitoring your brand and its competitors, there is a tool that can help make it easier.”
Adios, Over-Tweeters: Twitter Finally Adds a Mute Button by Adario Strange
Just after rolling out a new profile layout for users, Twitter has announced the soon-to-come addition of a mute feature. This feature will allow you to mute certain users, in order to prevent their activity from appearing on your timeline. Users who are muted will not be notified, and will still be able to interact with your activity.
“This feature can be particularly useful when a person you’re following begins rapid-fire tweeting from an event you have no interest in, or is engaged in a protracted public conversation that you’d rather not participate in.”
Image sources: mkhmarketing