Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market.
I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it.
Derek Rider, Business Development Director at Media One Creative, spoke about: 1. using video as a tool to increase engagement in a campaign, 2. a structured and strategic approach to video, and 3. allocating budget – finding the sweet spot between investing in creative and production vs. media buying.
The Inbound Marketing Toronto meetup group brings together Toronto`s Digital Marketing, SEO, Social Media, Content Marketing, Media Relations, Start-up Founders, and Online Business Development professionals. Our Twitter hashtag is #InboundTO.
We’d love to have you join us for one of our upcoming monthly meetups. Check out the Inbound Marketing Toronto meetup group for more details.
Do you have a topic or speaker suggestion for the upcoming meetups? Let us know in the comments section below.