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#InboundTO meetup recap: What Your Brand Needs: Voice and Visibility

Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market.

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I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it.

Khalid Mokhtarzada, Partner at Pixel Dreams, spoke about branding, visual identify, and changing culture.

Shelley Pringle, Principal at Polaris PR, talked about how to get media coverage for your business without resorting to bugging or begging or looking like a fool.

Derek Rider, Business Development Director at Media One Creative, spoke about: 1. using video as a tool to increase engagement in a campaign, 2. a structured and strategic approach to video, and 3. allocating budget – finding the sweet spot between investing in creative and production vs. media buying.

Inbound Marketing: Don’t buy your customers’ attention. Earn it. presentation by Alex Rascanu

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Video Marketing presentation by Derek Rider
Hosted at the BNOTIONS office, the meetup was well received:
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Scott Ahmed Inbound Marketing Toronto 4 #InboundTO meetup recap: What Your Brand Needs: Voice and Visibility
Brett Langois Inbound Marketing Toronto 4 #InboundTO meetup recap: What Your Brand Needs: Voice and Visibility

The Inbound Marketing Toronto meetup group  brings together Toronto`s Digital Marketing, SEO, Social Media, Content Marketing, Media Relations, Start-up Founders, and Online Business Development professionals. Our Twitter hashtag is #InboundTO.

We’d love to have you join us for one of our upcoming monthly meetups. Check out the Inbound Marketing Toronto meetup group for more details.

Do you have a topic or speaker suggestion for the upcoming meetups? Let us know in the comments section below.

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About the Author

Digital marketing strategist. Connector. Social entrepreneur. Founder of Marketers Without Borders. You can find him on Google+, LinkedIn and Twitter.