Local Search Expert and Unofficial Google Places employee Mike Blumenthal has put together a fantastic infographic that pulls in the intricate nature of local search optimization in a very digestible manner. Mike’s infographic also offers up an overview of online marketing, and a glossary of the different terms used in local search optimization and what they mean to you as a business owner.
Here’s an embed of the infographic. See the longform version of Owning Your Local Web Presence at Mike’s blog.
Web Equity by Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License.
Based on a work at www.blumenthals.com.
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Are citations more important than regular backlinks when it comes to ranking in Google Places for local keywords?
No, not necessarily. Citations are important for pure 7 pack local results, and also equally as important as normal non-citation links when looking at blended local search results.