Powered by Search company has been profiled in the top-tier publications, including Profit Magazine, National Post, Toronto Star, Ottawa Citizen, and the Globe and Mail. Connect with us for commentary on the newest and most relevant online marketing trends.
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October
29Online Skills Becoming the Name of the Business Game
At 24 years old, Dev Basu is already running his own shop. He founded his online marketing and ecommerce company Powered by Search three years ago, and says he’s committed to a career in helping businesses navigate the online world. He began working in marketing roles in 2007 before making the leap to entrepreneurship. “Online [...]
September
19Building Your Website: Advice From Toronto’s Low To The Ground, Soak Wash Inc And Powered By Search
A website can make or break an entrepreneurial endeavour, and knowing how to create an effective one starts with understanding your business from the inside out. “You need to be clear on what you do and how you stand out. Otherwise, the site won’t really serve your business,” says Jennifer Johannesen, who runs the Toronto-based [...]
August
29Profit Hot 50: Powered by Search #23
Digital marketing agency Powered by Search was ranked #23 in the 2012 Profit Hot 50 company. INSIDE TRACK The founder figured the level of SEO expertise in Canada wasn’t even close to meeting demand. He was proven right when his firm’s revenue grew explosively from Day 1. COMPANY PROFILE Chief Executive(s): Dev Basu Head Office: Toronto Website: www.poweredbysearch.com [...]
February
23Want to Avoid Ticking Off Customers? Use E-mail Analytics
For small businesses that want to understand their customers’ online behaviour, it’s crucial to choose the right tools for the job. Web analytics tools, like those covered in a recent four-part Web Strategy series, can provide a helpful birds-eye view of how customers use your website. But often, it’s difficult to zoom in and see what [...]
13In the World of SEO, It’s Human vs. Robot
Why “SEO Toronto” is a keyword more businesses are embracing, and why it could be the best way to outrank the competition. All over the world there is a war being waged few people know about. Every day, teams of search engine mercenaries work to break through Google’s army of page rank robots. Their goal: to [...]
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November
25Ask an Entrepreneur Q&A: Dev Basu
Name: Dev Basu Location: Toronto Website: www.poweredbysearch.com Bio: CEO @ Powered by Search. Toronto based Local Search Expert, Blogger, Speaker, SEO and Internet Marketer. He’s an ideas and execution guy. Q How can I improve my ranking on Google for specific search terms? A 1. Make sure you are selecting the right terms to begin with. Use a keyword research tool such [...]
June
29Inbound Marketing: the Customer Finds You
Unless you’re a multinational corporation, chances are you have a limited marketing budget. Any small-business owner would rather have customers knocking on their door than have to spend advertising dollars trying to pull them in. Inbound marketing is a new technique that reflects today’s consumer. It’s a strategy that involves getting found by customers rather [...]
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August
31Advanced Local Search: Reviews, Offbeat Citations, and PPC Integration
In the final article in this series on local search optimization, I’ll cover some advanced tips and tricks that will help you as a business owner get a leg up on the competition. Before we begin, let’s summarize the three most important elements in the local ranking algorithm that make or break your chance at being [...]
February
24The Rise of Local SEO and the Death of the Yellow Pages
When was the last time you cracked open your phone book to find a local business, such as a plumber, electrician, lawyer, or dentist? Chances are your telephone book is gathering dust, while your customers are actively searching for the services you offer on the Web. They’re also searching via their mobile devices, enhanced 411 services [...]