Auditing Your Local SEO Made EASY! As demand for pertinent local search results rises, so does supply. Getting your business on Google+ and Bing is not difficult. However optimizing for local search is not always easy. This report card contains a whitepaper on tips to build your local online precence as well as a spreadsheet [...]
In order to continue to produce for our clients, we stay on top of best practices, emerging trends, peer reporting and change in the scient of the industry so that we can humbly and nimbly respond to the realities we encounter.
A company in the 21st century can no longer get away with the overused techniques of the past. Both consumers and marketers are now shifting away from the traditional interruption marketing techniques that we have all grown tired of. Think of the last time a door-to-door sales person or telemarketer compelled you to buy a [...]
There are many reasons people use to justify embarking on a redesign for their company website. However, more often than not these reasons are superfluous and poorly executed, causing more harm than good. In the digital age your website is a critical marketing tool, and therefore is not something to toy with. Deciding to do a redesign should be [...]
All trends seem to suggest that Paid Per Click (PPC) advertising is becoming increasingly ineffective, or even obsolete. Why is this happening? Customers are now becoming more tech-savvy and aware of paid advertising campaigns. In complement with the changing consumer mindset, there has been a rise in popularity for inbound marketing amongst marketers. Many marketers [...]
Blogging is an essential part of inbound marketing. Companies that blog get 55% more traffic and 70% more leads than companies that don’t. Starting a company blog is easy. The difficult part is keeping up with it. Stay on track of your content development with this free blog editorial calendar template. You can use this [...]