While it takes years and years to build up a positive reputation for your brand, it can all be undone in a matter of hours. When consumers search for your business online, the first page of results have a huge impact on how they perceive your brand. And there’s no second chances when it comes [...]
In order to continue to produce for our clients, we stay on top of best practices, emerging trends, peer reporting and change in the scient of the industry so that we can humbly and nimbly respond to the realities we encounter.
There’s a lot of time, energy, and money being spent in the online marketing world right now. Whether you use search engine optimization, social media marketing, display ads or paid search, the goal is always to drive traffic back to your company’s website. But for marketers under pressure to prove the ROI of their efforts, [...]
Over the past few years, Twitter has established itself as a key player in the field of social media. It rapidly grew to become one of the world’s largest social networks, and today boasts over five hundred million users. Wow. But what does Twitter have to do with marketing? Believe it or not, there is [...]
Since its inception in 2005, inbound marketing has grown to become the chief marketing technique for online business relations. It is about drawing people to your company naturally and organically. As opposed to traditional marketing methods of buying attention through advertisements, cold calling, and distributing flyers, inbound marketing focuses on earning your audience’s interest. One [...]
You may think of Facebook as the little shoulder devil that tempts you when you should be working, or a website where kids share their love for Justin Bieber. The truth is, however, that Facebook is one of the most useful online social platforms for marketers. It may be hard to see it that way [...]