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LinkedIn is the world’s largest professional social network. Two new users join LinkedIn every second, adding to the network’s already extensive user-base of over 161 million individuals in over 200 countries and territories. It has been called the Facebook of the business world – a place where the best and brightest industry minds can come together on a local, national, and global level.

For businesses, LinkedIn can help generate leads, increase credibility, highlight your products and services, expand visibility, tell your company’s story, communicate more efficiently with your clients or consumers, and manage your reputation. Therefore it is integral for businesses to not only have a presence on LinkedIn, but an active presence. This means posting, monitoring, responding to comments, and tracking page statistics. Done properly, these tasks should require little time and yield measurable results.

This efficiency comes from first taking the time to outline your goals for your LinkedIn presence. What are the ultimate outcomes that you hope to achieve? Create an actionable timeline for these goals. Once this has been specified, you can start building the infrastructure of your LinkedIn business profile with these goals in mind. This requires a well-executed strategy.

This guide will outline 7 critical steps for a successful business marketing strategy on LinkedIn.