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How did a social networking site obtain a valuation of $2.5 billion less than three years after its launch? Maybe it has to do with its simple design that lets users scroll endlessly through beautiful pictures of their favorite things. Or maybe it’s because of how easy they’ve made it to share and curate content using the Pin It button for sites and for web browsers. Whatever the reason, Pinterest is now the third most popular social media site in the U.S. and is rapidly gaining users all around the world.

For those of you who haven’t already fallen under its spell, Pinterest is a social networking site where users can share and discover image and video posts called “pins.” These pins are organized into thematic groups, like Healthy Recipes or Fabulous Shoes, called “boards.” Instead of sending requests to friends, you can “follow” any user that shares your interests (similar to Twitter). You can even choose to follow specific boards. Anything pinned by the users you follow will appear in your home feed. You can then “repin” content onto your own boards, leave a comment, or “like” a pin.

Pinterest is a site your business can no longer afford to ignore: 1 in 4 consumers say they’re now spending less time on other social networking sites in favour of Pinterest. If used properly, Pinterest can be a powerful marketing tool and an asset to your brand. This guide will help you successfully incorporate Pinterest into your social media marketing strategy, from setting up your account to measuring the results, and everything in between.