Since its inception in 2005, inbound marketing has grown to become the chief marketing technique for online business relations. It is about drawing people to your company naturally and organically. As opposed to traditional marketing methods of buying attention through advertisements, cold calling, and distributing flyers, inbound marketing focuses on earning your audience’s interest. One of the primary ways this is achieved is through the creation of quality content through mediums such as blog posts, whitepapers, SEO, social media marketing, podcasts, videos, and other valuable content that will attract your target audience. You’re not “buying, begging, or bugging” your audience for attention, you’re taking the time to provide something of value so that you can earn their attention, and more importantly, keep it.
Hubspot’s Inbound Marketing Methodology is an intricate process that targets potential customers at different levels of product and brand awareness. This guide will break down the process to help you better understand:
1. What the methodology is
2. How the methodology works
3. Why it will improve your business’ performance