Over the past few years, Twitter has established itself as a key player in the field of social media. It rapidly grew to become one of the world’s largest social networks, and today boasts over five hundred million users.
Wow. But what does Twitter have to do with marketing?
Believe it or not, there is much more to this microblogging platform than simply sharing what you had for lunch. For marketers, Twitter offers a unique digital platform on which to interact with consumers and industry leaders. You can use it to build new relationships and nurture existing ones – making it an integral component of the conversion process.
Mastering this platform isn’t difficult, but the way you approach it matters. This guide will teach you how to stand out from the clutter in just 140 characters.