You may think of Facebook as the little shoulder devil that tempts you when you should be working, or a website where kids share their love for Justin Bieber. The truth is, however, that Facebook is one of the most useful online social platforms for marketers. It may be hard to see it that way when all you see on your newsfeed is your niece’s recital pictures or whiny Facebook statuses about work, but in fact, HubSpot reports that 74% of all marketers say Facebook is important to their lead generation strategies.
More importantly, 52% of all marketers have found a customer via Facebook in 2013.
Just as we connect to our friends and family on Facebook, people can connect to brands on Facebook too. This makes Facebook a very useful tool to truly connect to your audience, build your brand image and engage in meaningful conversation with your audience.
However, using Facebook for business and marketing definitely takes much more strategy than just using your personal account. This guide will teach you the benefits of using Facebook for marketing, provide you with a step-by-step process to set up your Facebook business page, describe the best ways to engage your target audience and how to utilize Facebook ads.