A company in the 21st century can no longer get away with the overused techniques of the past. Both consumers and marketers are now shifting away from the traditional interruption marketing techniques that we have all grown tired of. Think of the last time a door-to-door sales person or telemarketer compelled you to buy a product-probably not very recently.
Marketers are aware of this, as according to HubSpot:
“More than half of marketers increased their inbound marketing budget in 2011.”
“Inbound marketing costs 62% less per lead than traditional, outbound marketing.”
By adopting inbound marketing techniques to attract and nurture leads, you are creating marketing that your customers will love. However, lead generation is much more complex than traditional marketing techniques where you simply release an advertisement in hopes that the customers will come to you. This guide will introduce you to the idea of lead generation, provide you with methods of lead generation, guide you through the development of your lead generation campaign and teach you the various ways to nurture and convert your leads.