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Search Links of the Week: Agile Marketing, Google’s Guide to A/B Testing, and More.

Happy Friday to all! This week, we’ve got news from Google on an SEO’s guide to A/B testing, iOS users getting an enhanced search app, and mobile adoption news for Olympics related searches. We also learn from 14 experts who share their startup marketing advice, and dive deep into analysis mode for more juicy broken link building strategies with Jon Cooper.

Have a great weekend everyone, thanks for reading!

News

Google’s SEO Guide On A/B & Multivariate Testing (Google Webmaster Central)

iOS Users To Get Enhanced Google Search App Ahead Of Most Android Users (Search Engine Land)

Google: Nearly 50 Percent Of Olympics-Related Searches Coming From Mobile Devices (Google Mobile Ads Blog)

Analysis

Creative Broken Link Building Tips with Jon Cooper (SEOBook.com)
Uncover Badass Exposers with Google Analytics’ Multi-Channel Funnels (SEOBook.com)

Learnings

14 Renowned Experts Share Insanely Useful Startup Marketing Advice (Marketing before Funding)

Agile Marketing – Whiteboard Friday (SEOmoz)

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About the Author

Hired Gun of all things Internet Marketing & SEO. Founder at @PoweredbySearch. Local Search aficionado, and startup lover. I love fast cars & smart people.
  • Ken Fobert

    Nice overview list Dev – After reading Google’s guide to A/B and Multivariate testing, it’s a little depressing that they don’t even have multivariate testing in the new Content Experiments section in GA. Hopefully they will integrate multivariate testing into the tool.

    • http://www.poweredbysearch.com/ Dev Basu

      Should be sometime in the next 6 months hopefully. Till then there’s a number of nice 3rd party tools to play with :). Thanks for your comment Ken!

  • Ken Fobert

    Nice overview list Dev – After reading Google’s guide to A/B and Multivariate testing, it’s a little depressing that they don’t even have multivariate testing in the new Content Experiments section in GA. Hopefully they will integrate multivariate testing into the tool.

    • http://www.poweredbysearch.com/ Dev Basu

      Should be sometime in the next 6 months hopefully. Till then there’s a number of nice 3rd party tools to play with :). Thanks for your comment Ken!

  • http://marketingbeforefunding.com/ Mike Abasov

    Thanks for the mention, Dev!

  • http://marketingbeforefunding.com/ Mike Abasov

    Thanks for the mention, Dev!