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Search Tips of the Week: Authorship, International SEO, and Mobile-friendly sites

Google confirms hidden benefit of authorship – Matt McGee shows that “if a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to similar articles from the same author below the originally clicked link.”

International SEO: dropping the information dust – The key differences between national vs. international SEO lie in what tactics and what kind of content marketing actions work best from country to country. When building a successful International SEO campaign you will also need understanding the culture and language of the country and people you are targeting.

Five reasons your business must use SEO – SEO offers access to billions of dollars, helps you to get new customers, has a high conversion rate, helps you understand your website visitors, and is cost effective.

72% of consumers want mobile-friendly sites: Google Research – 72 percent of mobile users say it’s important to them that websites are mobile-friendly, yet 96 percent have visited a site that doesn’t work well on their device. Those who want to buy via e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly.

How not to ask for guest blogging opportunities – Well established sites often turn down or ignore guest blogging requests, but Jeremy Morgan suggests a good way to improve your chances of success when asking to be given the opportunity to guest blog.

Predicting keyword volume, before the data is even in AdWords:

“Search engine optimization does not specialize in tasks that will make pigs soar high up in the sky. Its real task is to dig deeper into the genetics of a website and reengineer the essential elements until it transforms it into an eagle.” (Bruce Clay)

Profit HOT 50 - Powered by Search (Toronto SEO agency)

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About the Author

Marc Nashaat is an Enterprise Marketing Consultant at Powered by Search. Marc specializes in local search and works with clients like FedEx, belairdirect, Public Storage Canada and Primus Business Services. Find Marc on G+ or Twitter