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Search Tips of the Week: Authorship, International SEO, and Mobile-friendly sites

Google confirms hidden benefit of authorship – Matt McGee shows that “if a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to similar articles from the same author below the originally clicked link.”

International SEO: dropping the information dust – The key differences between national vs. international SEO lie in what tactics and what kind of content marketing actions work best from country to country. When building a successful International SEO campaign you will also need understanding the culture and language of the country and people you are targeting.

Five reasons your business must use SEO – SEO offers access to billions of dollars, helps you to get new customers, has a high conversion rate, helps you understand your website visitors, and is cost effective.

72% of consumers want mobile-friendly sites: Google Research – 72 percent of mobile users say it’s important to them that websites are mobile-friendly, yet 96 percent have visited a site that doesn’t work well on their device. Those who want to buy via e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly.

How not to ask for guest blogging opportunities – Well established sites often turn down or ignore guest blogging requests, but Jeremy Morgan suggests a good way to improve your chances of success when asking to be given the opportunity to guest blog.

Predicting keyword volume, before the data is even in AdWords:

“Search engine optimization does not specialize in tasks that will make pigs soar high up in the sky. Its real task is to dig deeper into the genetics of a website and reengineer the essential elements until it transforms it into an eagle.” (Bruce Clay)

profit hot 50 powered by search1 Search Tips of the Week: Authorship, International SEO, and Mobile friendly sites

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About the Author

Digital marketing strategist. Connector. Social entrepreneur. Founder of Marketers Without Borders. You can find him on Google+, LinkedIn and Twitter.