This installment of our Search Tips of the Week is here to highlight the finest, freshly released resources in the world of search. This week we delve into the need for every marketer to be technical and diversity their SEO efforts, how to boost your reader engagement rates, how to improve your digital marketing strategy, and how to get started with search retargeting.
Every Marketer Should Be Technical – There’s been a lot of talk of roles like growth hackers, marketing ninjas, and technical marketing in the past year. Regardless of whether or not you subscribe to these labels, technical skills are becoming a requirement for success in online marketing. The marketers who know SQL, can write code, leverage APIs, and perform quantitative analysis will be the most desirable and productive individuals in our industry. Those without these skills will find it increasingly difficult to find ideal career opportunities.
Top 1 SEO Tips for 2013 – If we’ve learned anything in 2012, it’s that Google isn’t letting up on low-value tactics. We’ve had the Penguin update, 13 Panda updates (so many that we needed a new naming scheme), and a crackdown on low-quality Exact Match Domains (EMDs), to name just a few. While I can’t tell you Google’s next move, I can tell you one thing with absolute certainty – there’s more to come. So, how can you protect what you’ve built in 2013?
How to Skyrocket Your Reader Engagement Rates – Seeing the traffic to your website increase is a great thing, but what if your surge in new site visitors doesn’t come with a corresponding increase in reader engagement rates?
Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework. – How can a company know if it is staged for complete and glorious success when it comes to digital marketing? What is a good way to self-identify gaps in strategy, to discover the mistakes that might be making your strategy sub-optimal? Avinash Kaushik, digital marketing evangelist at Google, shares his thoughts.
Search Retargeting: Why It Matters & How to Get Started – If you aren’t already up to speed on search retargeting, now is the time. Though still not widely understood, search retargeting became one of the fastest growing retargeting techniques in 2012.
Don’t Forget The “Marketing” in Content Marketing – Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.
What should be included in a proper reconsideration request?
See the reply of Matt Cutts, head of Google’s web spam team:
“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.” (Bryan Eisenberg)