This week we highlight the Google+ effect on breaking news, the need to transform link building into brand building, a series of superior SEO alternatives to generic links, a case study of how to get your penalty revoked using the disavow tool, as well as today’s SEOMoz Whiteboard Friday on how to find a good SEO. By the way, if you’re in Toronto you should attend our ‘How to win with social media marketing’ event next Thursday.
The Google+ Effect on Breaking News – No search results are safe from the Google+ effect. Chris Winfield shares 8 key takeaways for publishers and news outlets.
Transform Link Building into Brand Building for 2013 – One question is on just about every SEO’s mind as we confront the New Year: “What strategy will protect me from updates in the future?” Finding the right balance between sustainability and immediate impact is hard work. How do we move forward? It’s our opinion that we need to start shifting gears in this industry. Links are important, crucial even, but sustainability means brand comes first. Some will argue that branding is impossible for small businesses, and others will claim that we’re stepping outside the bounds of SEO. That doesn’t concern us. We’re concerned with results for our clients, and labels have never done much of anything when it comes to making that happen. Here’s our strategy for broadening link building into brand building in order to maximize results.
Stop Clicking Here! 7 Superior SEO Alternatives to Generic Links – Over the past year, we’ve seen a strange trend develop in the world of SEO: the rise of the “generic link.” Generic links are bland phrases that avoid using keywords that search engines use to determine the context of what you are linking to. These include links like: “Visit website”, “Read more”, “Useful site”, and, of course, “click here”. Google’s official SEO Starter Guide actually discourages webmasters from using generic links.
How We Got Our Penalty Revoked Using the Disavow Tool (Case Study) – A new client asked: Can you help me with trying to revoke a penalty? It happened to be that Google had just released their link disavow tool and this penalty was link based. In this post Sander Tamaëla shares his three months of experience with using the disavow tool to get a penalty removed.
Attend ‘How to Win with Social Media Marketing’ – The 2nd Inbound Marketing Toronto meetup is taking place next Thursday evening and you should join us. Our speakers are Paul Crowe (Partner & Strategy at BNOTIONS), Dev Basu (CEO of Powered by Search, our top-ranked SEO company), and Hamza Khan (Digital Community Facilitator at Ryerson University).