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Search Tips of the Week: Do the Work, Optimize PPC, and Enterprise SEO

This week we once again highlight the finest, recently released resources in the world of search. We take a look at delivering high ROI through SEO, Pay Per Click optimization, Enterprise SEO best practices, effective blogging, and the new MySpace.

Do the Work – “SEO is not about quick wins. I get asked all the time to “give us something that we can do now that will have a noticeable effect”. People, everyone, wants to get the most bang for their buck, and this especially happens in business where there is direct pressure to produce ROI. After all, no one brings in a consultant until they are unable to solve their own problems. At this point, your problems become mine,” says John Doherty.

PPC Optimization or, 20 Ways to Say “CLICK HERE” – There is a classic scene in the movie Roxanne in which Steve Martin takes a bet that he can come up with 20 better ways to insult himself than just saying “Big nose.” While Leslie VanZee was trying to work on copy for ads, she realized that PPC optimization, or optimizing ad copy, is a lot like this.

Best Practices for Building Your 2013 Enterprise SEO Campaign – Jin Yu talks about the fact that Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but focuses on the interplay of data across these functions. How you use this data, execute and align action throughout your organization will be critical to your success in 2013.

You Must Blog and Blog Smart in 2013 – Brad Shorr points out that blogging has had its ups and downs as an SEO, social media, and content marketing activity. But there’s no doubt whatsoever that blogging will be crucial to all three areas in 2013. These two big-picture 2012 developments are what have elevated business blogs from optional to essential.

New Myspace Connections Affinity Search Tips of the Week: Do the Work, Optimize PPC, and Enterprise SEO

The new Myspace: SexyBack, or Dead and Gone? – Justin Timberlake and Co. are trying to revive Myspace with great design. But, Ben Pirr asks, can anyone save this social network?

Why doesn’t Google release an SEO quality check up calculator? Here’s Matt Cutts’ reply:

“If you have sufficient PageRank and you regularly publish new content – yes, Googlebot will return frequently to your site to crawl your articles, which will then be indexed. But if you just have plenty of content – even if you publish 5 new unique, original articles a day – Google doesn’t care. No one hears your tree falling…” (Gab Goldenberg)

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