This week Canada-wide drug raids resulted in 103 arrests tied to a multi-million dollar drug trafficking ring, Hurricane Sandy`s battering of the Caribbean and North America caused billions of dollars in damage and many deaths but is bringing out countless local heroes, the clash between rebel and government forces in Syria is continuing to claim countless lives, and Nigeria is mourning after yet another church in the country was bombed by Islamic terrorists. In the backdrop of all this, what are the search engine optimization tips of the week? Here we go:
Ultimate List of Google Authorship Resources – Big changes have come to Google search results since it started its quest to connect authors of blog articles to signals of relevance and authority. Google has claimed patents surrounding the application of “Author Rank” to their results, and released a specific tag rel=author to confirm authorship. Today you can see the impact on results pages in the form of author photos, their +1 count, and a link to additional articles by that author in SERPs. Author Rank has the potential to become a ranking factor as powerful as Page Rank.
A 6-Step Content Marketing Research Process – In the world of content marketing, you need to think of yourself as an athlete. Your market research is your training – it’s what you have to do, day by day and week by week, in order to be great at what you do.
It’s Search Marketing, not Search Listing – This is a talk given this week at SEO Day in Cologne, Germany, about optimizing for clicks, not just rankings. The premise of it was: SEOs tend to think their job is done when they’ve got their top 3 / top 5 listing, when in fact you’re only half way when you’ve reached that.
The Forgotten Hero: E-mail Marketing – Email marketing is far from dead, so why isn’t it a focal point of your social media plan? It very well should be.
What I`ve Learned from 100,000 Facebook Subscribers – Know that not everything is for everybody. Always check your settings. Not everyone has the same sense of humor as you. Remember why your subscribers subscribed in the first place. Invite comments and debate. And more…
Should I structure my site using subdomains or subdirectories?
In response to reporting your competition to Google…“if I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.” (Ray Hoeffman)