This search tips of the week edition features articles on how to grow your business with Twitter, which metrics matter for SEO and social media, a resource guide to link building, a series of link building-related low hanging fruits, as well as the 7 most important copywriting skills you should know. We’re also featuring today’s whiteboard Friday from Moz, which talks about how business listings are made.
10 Checks to Ensure Your Twitter Profile is Growing Your Business - Social media sites can drive you revenue, so you have to make sure you’re leveraging them to their fullest extent. Neil Patel provides a 10 point checklist that will help you maximize how much traffic and sales Twitter drives you.
The Metrics that Matter for SEO and Social Media – The metrics that matter are the ones that can either provide you tactical insights or report on how your campaign helped your client make more money.
Link Building: the Definitive Guide – Link building is the most important (and challenging) SEO skill. Actually, it’s a culmination of several different skills: you need to master content creation, sales, programming, psychology, and good old-fashioned marketing if you want other people to consistently link to your site.
The Low Hanging Fruit of Link Building – Have you just launched a new website that needs to build its online authority? Does your existing website a strong, diversified link portfolio to help it compete in the organic results? If you are nodding your head to either of these questions, then a link building strategy needs to find its way into your marketing plan.
7 Most Important Copywriting Skills You Need to Know – As a content marketer, one of the most important skills you can have is writing effective copy – copy that converts. Unfortunately, too many people don’t take the time to develop this skill. Jason Delodovici shares seven of the most important copywriting skills that you absolutely must have if you are going to turn prospects into customers with your copy.
How Business Listings Are Made (Whiteboard Friday) – As a local business owner, it’s important for your business to be listed in Google’s search results. But how do you fix your business listing if the information is incorrect? In this week’s edition of Local Whiteboard Friday, David Mihm sheds some light on the complicated process that Google uses to create its business listings: