This week’s search tips of the week cover the latest Google Algorithm update, the power of nudges, modern technical SEO, a guide to advanced search operators, and the relevance of market research.
Penguin Spam Report - If you see a spam site that is still ranking after the latest Penguin webspam algorithm, here’s where you can tell Google about it.
The Power of The Nudge: How to Convert Visitors Into Customers - Words have a lot of power. An addition of a word or a removal of one can drastically affect your conversion rates.
Modern Technical SEO presentation by Will Critchlow at the Boston SearchLove conference:
Advanced Search Operators Guide: Tips for Searching the Web from SEO Experts - Refining your search results with handy operators can help us perform a number of SEO tasks and save youe time while we’re at it.
Conducting Market Research Before Investing in Tactical Execution (Whiteboard Friday) - Rand Fishkin discusses why building out a research-based roadmap before you start you building your tactics (like SEO, content, and social campaigns) will help boost your chance of success: