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Search Tips of the Week: Nudge, SEO, and Market Research

This week’s search tips of the week cover the latest Google Algorithm update, the power of nudges, modern technical SEO, a guide to advanced search operators, and the relevance of market research.

Penguin Spam Report – If you see a spam site that is still ranking after the latest Penguin webspam algorithm, here’s where you can tell Google about it.

The Power of The Nudge: How to Convert Visitors Into Customers – Words have a lot of power. An addition of a word or a removal of one can drastically affect your conversion rates.

Modern Technical SEO presentation by Will Critchlow at the Boston SearchLove conference:

Advanced Search Operators Guide: Tips for Searching the Web from SEO Experts – Refining your search results with handy operators can help us perform a number of SEO tasks and save youe time while we’re at it.

Conducting Market Research Before Investing in Tactical Execution (Whiteboard Friday) – Rand Fishkin discusses why building out a research-based roadmap before you start you building your tactics (like SEO, content, and social campaigns) will help boost your chance of success:

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About the Author

Marc Nashaat is an Enterprise Marketing Consultant at Powered by Search. Marc specializes in local search and works with clients like FedEx, belairdirect, Public Storage Canada and Primus Business Services. Find Marc on G+ or Twitter