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Search Tips of the Week: How to Use Screaming Frog and Stop Acting Like a Robot

This week’s search marketing roundup features a guide to Screaming Frog, advice on how to stop doing online marketing in a robotic way, how to improve your content, how video SEO is done, and how to get others to write your content. We also highlight SEOMoz’s Whiteboard Friday on UX myths that hurt SEO.

Screaming Frog Guide to Doing Almost Anything: 55+ Ways of Looking at a Tool – Aichlee Bushnell loves technical SEO audits. Some of you may cringe at the thought of combing through a site for potential architecture issues, but it’s one of her favorite activities—an SEO treasure hunt, if you will. For normal people, the overall site audit process can be daunting and time-consuming, but with tools like the Screaming Frog SEO Spider, the task can be made easier for newbs and pros alike.

Can We Stop Acting Like Robots Now? Robotic thinking, at least in the context of online marketing, concerns those moments where a project becomes more about ticking boxes and chasing ever growing numbers. Mike Essex states that any time an SEO project has thought more about quantity rather than quality it’s turned us in to robots and it has to stop.

Why Our Content SUCKS. And How To Make It BETTER! – Why does so much web content SUCK? To find out, Jonathon Colman first questions our perspective about content.

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Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate – John Henry Scherck finds that lead generation is difficult in any vertical, but it gets particularly tricky when it relates to health and medicine, where sites like Wikipedia, WebMD and Mayo Clinic dominate the results.

6 Ways to Get Others to Write Your Content – Over the last year, we’ve seen a lot of algorithm updates from Google that emphasized the importance of having unique content on a website. Being able to create quality content is often a problem many businesses face. The following is a list of ways that Benjamin Beck has seen companies use to get others to create great content for them.

UX Myths That Hurt SEO – Whiteboard Friday by Rand Fishkin:


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About the Author

Digital marketing strategist. Connector. Social entrepreneur. Founder of Marketers Without Borders. You can find him on Google+, LinkedIn and Twitter.