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Search Tips of the Week: PPC Advertising

We’re re-launching our Search Tips of the Week series with a look at the latest and most useful resources in the world of PPC.

Is the new Google AdWords offline conversion tracking worth the investment for SMBs? – Brian Rotsztein points out that Google’s new AdWords Conversion Import feature allows SMBs to track cookie sales that didn’t come directly from their website but rather through a phone call or even an in-person visit to their office. He covers the two ways to track online conversions, some technical pitfalls, and the overall benefits.

Adwords Conversion Import 1024x964 Search Tips of the Week: PPC Advertising

Stop building PPC landing pages and expecting them to rank organically – Tim from SEOWiz advises that if you aren’t willing to invest in content, and producing real digital marketing campaigns, then I suggest putting all your budgets into paid media. If you’re paying for SEO services that are focussed on building links to category pages that don’t add value, then I suggest you stop, you’re paying for something that won’t pay dividends and potentially land you in trouble in the long run.

13 Pay-Per-Click blogs we googled so you don’t have to – Ritika Puri from Unbounce put together a list of the internet’s best PPC blogs.

13 Pay Per Click Blogs We Googled So You Dont Have To Search Tips of the Week: PPC Advertising

Are your local PPC ads really “local”? – Carrie Hill shares in her Marketing Land article tips on setting up the targeting and reporting for your local AdWords campaigns.

Search funnels have arrived in the AdWords interface. Use them. – Sean Quadlin from PPC Hero talks about a neat enhancement to the Google interface. Search funnel information is now available for inclusion in the AdWords reporting, right alongside the rest of your data.  As long as you have conversion tracking active in your account, you can add in these columns to get even more insight to how your ads are affecting people.
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About the Author

Digital marketing strategist. Connector. Social entrepreneur. Founder of Marketers Without Borders. You can find him on Google+, LinkedIn and Twitter.
  • http://www.bestnindia.com/Mangalore/Restaurants Restaurants in Mangalore

    PPC starts with the product or service you are selling, if you
    don’t have sufficient margins you’ll struggle to make money with PPC.
    It’s actually very difficult to find good products to sell nowadays. My
    advice would be to run some simulations using the Adwords Keyword tool
    to try and estimate how much each conversion is likely to cost and then
    ensure you have sufficient margin to support the costs.

  • http://WWW.EXTRA-CASH-ONLINE.COM/ Robert Connor

    We love the search tips of the week! Have a great day by design…..

  • http://www.lefrois.com/history-lefrois-builders-and-developers.aspx Flex space ny

    I was looking for something like this.. really useful stuff.. thanks

  • ronmartin05

    It’s really a useless conversation to go into the specifics of to fix any particular elements in PPC or landing pages etc…there are so many ins and outs to online marketing nowadays that the most important thing you can do as a business owner is start working with a company that really knows what they are doing, has solid communication, and is able to work with you to make sure key metrics are being measured and more customers are being sold your products at the end of the day. Honestly, this stuff changes every day. Also, are you willing to work hours every day to block the bad keywords, block the bad sites, create and experiment new display banners, and research new keywords? Most business owners burn out trying, I tried to keep up with it for a while, but i ended up calling Simon after one of my friends referred me to have his team setup some remarketing for my shopify store. Doubled my sales in under 90 days. Simon’s number is 256-398-3835, I’m always willing to pass along a referral to someone who takes pride in what they do.