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How to Skyrocket your Local SEO with Google+ Local – Part 2.

Google Header 21 How to Skyrocket your Local SEO with Google+ Local – Part 2.

As per my original post on How to Skyrocket your Local SEO with Google+ Part 1. I provided a step-by-step guide on how to optimize your Google+ Business page. I am now going to provide you with the second part in the series how to optimize your Google+ Local page. One of the greatest assets of Google+ Local is its ability to increase your Local SEO ranking and visibility in Google SERP’s. Claiming your local business listing on Google+ Local can be one of the most beneficial and free ways to get traffic flowing to your website from search engines. The following are just a couple reasons why claiming your listing is so important.

  1. Ensures the information Google contains about your business is actually correct
  2. Increased exposure on search engines and local searches
  3. Allows people to view photos, customer reviews, and driving instructions to your business
  4. Links your website to your Google maps listing
  5. Gives you a competitive advantage over other businesses that have not claimed their local business listings

Google+ Local Optimization

 New Google + Local  How to Skyrocket your Local SEO with Google+ Local – Part 2.

Business Name:

The business name you fill out in this section should be your official business name that you use in all of your professional branding documents such as your business card.

Address:

Fill out your full business address on the first business line (street number, street name). If you need to specify a suite number or P.O. Box number make sure to write it on the second address line. Make sure to also check where Google placed your location pin on the map and correct the location if needed.

Note: P.O. Boxes are not considered accurate physical location.

Image: Below is Powered by Search’s Google+ local listing on Google Maps

Google+ Map How to Skyrocket your Local SEO with Google+ Local – Part 2.

Local Phone Number:

Provide only one phone number that is the primary phone number for your individual business location. Provide a local number not a toll free number (800).

Website:

Provide only one website that is the primary website for your individual business location. Provide a URL that brings users to your homepage not a landing page.

Category:

Fill out a very minimum of one category for this section from the list of available categories by Google. I would recommend selecting as many as possible that relate to what your company is. Since the category tags are sorted by importance be sure to use the pre-populated categories that Google has created first and add your own custom categories second.

Note: Do not search for categories for what your company “does” or products your company “sells” (e.g. Grooming or PS4 consoles).

Image: Below is Powered by Search’s Google+ Local page “Basic Information” 

Basic Information Google+ How to Skyrocket your Local SEO with Google+ Local – Part 2.

Hours of Operation:

Posting your hours of operation creates a sense of authority for both users and search engines.

Note: Google might see businesses that don’t include their business hours as being “closed.”

Business Description:

When filling out your business description make sure to keep it short and sweet. Don’t use complicated keywords that customers would never search for to describe your products or services. Always keep your target market and buyer personas in mind and use simple keywords that they would use to search for your type of business.

Photos / Videos:

Include at least one image so that you have a profile image for your Google+ Local page. Make sure this profile image is high quality and relevant to your business (e.g. company logo, mascot, main office). Google allows you to upload up to 10 images of your business so make sure to take full advantage of it.

Note: Only upload high quality images that are relevant to your business and make sure to always comply with Google+ local photo and video guidelines.

Local search is discovering the positive impact of images, with 60 percent of consumers more inclined to select a business with images in its local listing – MDG Advertising

Customer Reviews:

Obtaining positive 5 Star customer reviews is by far one of the most important parts of Google+ Local. If you haven’t already, make sure to contact your most loyal long-term clients and kindly ask them to write you a positive review. Phil Rozek has found that the average #1 ranking has 33% more customer reviews than the average #7 ranking.

Image: Below is Powered by Search’s customer reviews on Google+ Local

Reviews Google+ New How to Skyrocket your Local SEO with Google+ Local – Part 2.

 

Images: Below are some screen shots that Barry Schwartz took while searching for the term “Barber.” This example clearly shows that if you want to be ranked at the top you need to pull in those positive customer reviews.

Barber Reviews How to Skyrocket your Local SEO with Google+ Local – Part 2.

 

Barber Reviews 2 How to Skyrocket your Local SEO with Google+ Local – Part 2.

 

Google Carousel:

I have also written a post on the Google Carousel called Google Carousel Exposed – The Local SEO Guide.This post goes over what Carousel is, how it works, what the impact is, and how to get on the Carousel to optimize your local seo.

Image: Below is the Google Carousel shown while searching for “What to do in Toronto.”

2013 10 25 1348 How to Skyrocket your Local SEO with Google+ Local – Part 2.

100% Complete Profile: 

Make sure to fill out every possible field in your Google+ Local page. Once all of the fields are filled out you will see 100% complete like the image below.

not available How to Skyrocket your Local SEO with Google+ Local – Part 2.

 

- Comments -

If you can think of anything I have left out that can help people skyrocket their Local SEO on Google+ Local please leave a comment below!

For more information download The Marketers Guide to Local SEO

9d9ec296 34b4 4d72 94a6 81ef7c284ffa How to Skyrocket your Local SEO with Google+ Local – Part 2.

  • http://www.WebServicesCT.com/ Tim Dugan

    Solid post Joel – I have written about Local SEO a number of times and emphasize the importance of Google+. Thanks!

    • http://poweredbysearch.com Joel Popoff

      Thanks Tim really appreciate it :)

  • Shashank Gupta

    Nice post. I totally agree with your point about Customer reviews. It helps a great deal. However it is important to manage the reviews correctly. Too many positive reviews too soon even if genuine, can get rap from Google. We have seen that happen with a client. Totally genuine reviews, but all happened too soon, right after the client created his new Google + page. Google scraped all the reviews.

    • joelpopoff

      I can’t agree anymore Shashank, thanks for sharing :)

  • Spook SEO

    I guess the way you play with time will really make a difference. There
    are some locals who are still up at night trying to look at your page. You
    might as well enjoy putting an entry by 12 midnight just to excite these
    people. Besides, it will be a lot easier for you to take things slowly but
    efficiently.

  • http://www.rankgiant.com/ RANKGIANT local seo

    Make sure to also check where Google placed your location pin on the map and correct the location if needed.