Posts Tagged: A/B Testing

How to Get Started with Conversion Rate Optimization

Posted by & filed under Conversion Rate Optimization.

This blog post contains edited excerpts from our free whitepaper: Getting Started with Conversion Rate Optimization. Download the full guide for even more real-world examples, tools, and advice on optimizing your website, blog, and landing pages. There’s a lot of time, energy, and money being spent in the online marketing world right now. Whether you’re [...]

6 Strategies for Writing Effective Web Copy

Posted by & filed under Marketing.

Writing effective web copy is both an art and a science. There’s a degree of artistry to a perfectly composed sentence that can’t be reduced to a set of simple instructions. However, when it comes to persuasive writing, certain strategies have a proven track record of success. If you want to write good copy that [...]

How to Use Facebook Ads to Test the Perfect Social Ad Copy

Posted by & filed under Paid Search Marketing, Social Media Marketing.

Recently, I was in a plush downtown office pitching to a client in the competitive travel and vacation’s industry. While most clients I meet are tacky baby steps towards online marketing as as important component of their integrated promotional strategy, this one was on the ball, complete with an in-house paid and organic search team. Having worked [...]