Posts Tagged: Alex Rascanu

#InboundTO Meetup Recap: Cross-Channel Marketing Like a Boss

Posted by & filed under Events, Marketing.

Last Thursday’s Inbound Marketing Toronto meetup featured presentations from myself and Samuel Iannucci, Creative Director at Brand Surgeons. Sponsored by Powered by Search and hosted by BNOTIONS, the event was highly engaging and received much positive feedback from the 35 marketing professionals in attendance. Interesting content and nice contrast of presentations tonight at #InboundTO: Cross Channel Marketing Like […]

Inbound Marketing Is Conquering Canada: InboundCon Recap

Posted by & filed under Events, Inbound Marketing.

InboundCon, Canada’s first inbound marketing conference, took place on September 14 at the Centre for Social Innovation – Annex. Starting with our monthly Inbound Marketing Toronto events and now with the annual inbound marketing conference InboundCon, we love building and nurturing Canada’s community of inbound marketers. Organized by Alex Rascanu and hosted by Powered by Search, the sold-out event brought […]

Search Tips of the Week: Nudge, SEO, and Market Research

Posted by & filed under Search Tips of the Week.

This week’s search tips of the week cover the latest Google Algorithm update, the power of nudges, modern technical SEO, a guide to advanced search operators, and the relevance of market research. Penguin Spam Report – If you see a spam site that is still ranking after the latest Penguin webspam algorithm, here’s where you can […]

#InboundTO meetup recap: What Your Brand Needs: Voice and Visibility

Posted by & filed under Inbound Marketing.

Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market. I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it. Khalid Mokhtarzada, Partner at Pixel Dreams, spoke about branding, visual identify, and changing culture. Shelley […]

Marketing Authentically – Inbound Tuesdays #2

Posted by & filed under Inbound Tuesdays, Marketing.

Is marketing the ability to distract the largest number of people and push them to do what you want? Or is it an aspect of product and project creation; a test of authenticity, honesty, reliability and accountability? Alex Rascanu, our Marketing Manager here at Powered by Search, brings you the second installment of Inbound Tuesdays! […]

#InboundTO meetup recap: Drive Massive Growth with Enterprise SEO & PPC

Posted by & filed under Inbound Marketing.

Last Thursday, Lovedeep Puri moderated an engaging panel discussion on enterprise SEO and PPC as part of the third Inbound Marketing Toronto meetup. The panel, consisting of Dev Basu (CEO of Powered by Search) and Harry Battu (Marketing Manager for Primus Telecommunications),  answered  countless questions raised by the 40 digital marketing professionals in attendance. Hosted at the BNOTIONS office […]