This week’s search tips of the week cover the latest Google Algorithm update, the power of nudges, modern technical SEO, a guide to advanced search operators, and the relevance of market research. Penguin Spam Report - If you see a spam site that is still ranking after the latest Penguin webspam algorithm, here’s where you can [...]
Posts Tagged: Alex Rascanu
#InboundTO meetup recap: What Your Brand Needs: Voice and Visibility
Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market. I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it. Khalid Mokhtarzada, Partner at Pixel Dreams, spoke about branding, visual identify, and changing culture. Shelley [...]
Marketing Authentically – Inbound Tuesdays #2
Is marketing the ability to distract the largest number of people and push them to do what you want? Or is it an aspect of product and project creation; a test of authenticity, honesty, reliability and accountability? Alex Rascanu, our Marketing Manager here at Powered by Search, brings you the second installment of Inbound Tuesdays! [...]
#InboundTO meetup recap: Drive Massive Growth with Enterprise SEO & PPC
Last Thursday, Lovedeep Puri moderated an engaging panel discussion on enterprise SEO and PPC as part of the third Inbound Marketing Toronto meetup. The panel, consisting of Dev Basu (CEO of Powered by Search) and Harry Battu (Marketing Manager for Primus Telecommunications), answered countless questions raised by the 40 digital marketing professionals in attendance. Hosted at the BNOTIONS office [...]
#InboundTO meetup recap: Supercharge Your Inbound Marketing in 2013
Last Thursay, Dev Basu, Hamza Khan, and I organized the first Inbound Marketing Toronto meetup. Hosted at the BNOTIONS office (thanks so much!) and attended by 30 inbound marketing professionals, the meetup was very well received: Here’s the “Supercharge Your Inbound Marketing in 2013″ presentation that was delivered by Dev Basu (CEO of Powered by [...]