Posts Tagged: e-commerce

Why Your Brand Should Be Mobile Ready [INFOGRAPHIC]

Posted by & filed under Mobile Search.

As greater and greater mobile users turn to their Smartphones to make purchases, find information, or simply just browse the Internet, it has become increasingly important for businesses to acquire a mobile presence. Occupying the same digital spaces as your consumers is important for successful business, and increasingly, consumers are on their Smartphones. This Infographic will [...]

Search Tips of the Week: Authorship, International SEO, and Mobile-friendly sites

Posted by & filed under Search Engine Optimization, Search Tips of the Week.

Google confirms hidden benefit of authorship – Matt McGee shows that “if a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to similar articles from the same author below the originally clicked link.” International SEO: dropping the information dust [...]

The Great Canadian PC E-Commerce Showdown

Posted by & filed under Search Engine Optimization.

E-commerce and online shopping dominates the time and wallets of Canadians: in 2010, 74% of time spent online was attributed to shopping, the average order size per person was $1,362, and the retail e-commerce market was worth $15.3 billion in Canada. With numbers like these, it’s no surprise that companies like Amazon, ThinkGeek, and Zappos [...]

5 Ways to Enhance Your E-Commerce Product Descriptions

Posted by & filed under E-Commerce.

As a web content writer, I’m often asked to write – or rewrite – product descriptions for e-Commerce websites.  The ultimate goal is to sell the advertised products or services to people searching for them.  To succeed in today’s hyper-competitive online environment, content must be findable and compelling.  It should also be targeted, original, optimized [...]