Posts Tagged: media relations

#InboundTO Meetup Recap. Generate Demand and Nurture Leads: Solving the Riddle

Posted by & filed under Marketing.

Last Thursday May 16th, the 5th Inbound Marketing Toronto meetup provided us with a wealth of valuable marketing knowledge. Marc Nashaat, an Inbound Marketing Consultant at Powered by Search, spoke about conversion rate optimization. Arun Kamoji, an Email Marketing Manager at salesforce.com showed us the in’s and out’s of email marketing. Dan Radu, Marketing Automation […]

#InboundTO meetup recap: What Your Brand Needs: Voice and Visibility

Posted by & filed under Inbound Marketing.

Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market. I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it. Khalid Mokhtarzada, Partner at Pixel Dreams, spoke about branding, visual identify, and changing culture. Shelley […]

Top Journalists Weigh In On How to Pitch the Media

Posted by & filed under Media Relations.

Conducting media relations in the digital age presents a paradox. The abundance of blogs, email, and social media has made it easier to be seen, but more difficult to be noticed. If you wanted to get press coverage for your business 20 years ago, you would send a press release or media kit to a […]