Posts Tagged: white hat

Google Penguin 3.0 Update: Where to from here?

Posted by & filed under Search Engine Optimization.

After a whole year since the last update, Google has confirmed that they have finally released the Google Penguin 3.0 Update on October 18th. This news has ignited the digital space with comments ranging from, “what update?”, “It has destroyed all my sites”, to “I have finally seen some improvement.” With John Mueller just been [...]

Bend but Don’t Break – Exploring Grey Hat SEO

Posted by & filed under Search Engine Optimization.

Probably the most contested conversation in the world of SEO is the debate between white hat and black hat SEO tactics. Generally speaking, white hat refers to those SEO technique that are widely accepted and supported by search engines. Such techniques include valid keyword optimization, the development of quality outbound links, content creation, and the [...]