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SES Toronto Day 1 Recap: Video Optimization Clinic

I wrapped up my Day 1 by attending the Video Optimization Clinic with moderator Jon Myers from the SES Advisory Board & Head of Search/Associate Director at Mediavestand, and Greg Jarboe, President & Co-Founder of SEO-PR.

Greg started the session by providing the audience some great statistics about video search:

  • 21.7 million Canadians watched over 4 billion videos in April.
  • Close to 19.1 m Canadians watched 2.2 billion videos on YouTube in April.
  • 54.1% of all videos watched on YouTube were in Canada.

Important optimization points:

  • Views and reviews are very important. They are a vital ranking factor and can be related to the importance of having a large number of inbound links to rank highly in organic search.
  • Views resulting from the clicks on promoted videos (sponsored videos) can enhance organic video ranking.
  • Auto-fill feature is a good way to do keyword research.
  • YouTube Keyword Research Tool can also be used to carry out keyword research for video search.
  • Video Title: Can be 120 characters. Tip: Put brand name at the end of title.
  • Video Description: Can be 5000 characters long. Tip: Make it short but detailed and include URLs with http://
  • Video Tags: Can be 120 characters. Tip: Include brand name, city, topics.

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About the Author

Hired Gun of all things Internet Marketing & SEO. Founder at @PoweredbySearch. Local Search aficionado, and startup lover. I love fast cars & smart people.
  • http://www.blendlocalsearchmarketing.com Perry Stevens

    Video is a great way of getting quick and eye catching rankings in local search.
    If you are not on the first page of SERP’s, the truth is you’re never going to get any business from Google. You can pay for expensive Adwords campaigns or build your own online real estate that ranks high in organic searches for years to come. I know where I’d put my money…