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Author: Brandon Coward
Brandon Coward
Updated: November 16, 2021
We’ve noticed that many SaaS companies make changes to their PPC campaigns too soon, and without ever having established a baseline to measure performance. They’ll wait a period of time — a day, a week, or sometimes a few hours — and say it’s not working because they’re not getting enough clicks, or the clicks …
Brandon Coward
Updated: December 17, 2021
There is an occasional tendency among B2B SaaS companies to write off Facebook as a viable channel for reaching potential customers. Often, they’ve either tried using Facebook ads that haven’t worked or they’ve opted not to try them at all. But this tendency stands in contrast to what we see in our day to day …
Brandon Coward
Updated: May 25, 2020
While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar. The best practices for landing page structure (inspired by Oli Gardner’s “Attention Ratio”) still stand: The ratio of links on a landing page to the …
Brandon Coward
Updated: May 25, 2020
In our work with B2B SaaS clients, we find that about 50% of the time LinkedIn is the most effective channel for driving leads. And yet many companies come to us who either haven’t tried it because it’s too expensive, or have tried it in a limited capacity and seen subpar results. The reason LinkedIn works so well …
