Explore Blog Topics:
Author: Brandon Coward
Brandon Coward
Updated: July 27, 2022
Most SaaS marketers fall into one of two camps: they’re terrified of PPC for SaaS because they think it’s expensive – even if it sends great highly qualified leads to them, they’re still often scared to really lean in, seeing high CPL without any of the necessary context. The other […]
Brandon Coward
Updated: July 5, 2022
Many companies will write off Facebook ads for SaaS as a viable channel for reaching potential customers. Frequently, they’ve either tried running a Facebook ads campaign that hasn’t worked or haven’t even tried them in the first place. But this tendency stands in contrast to what we see in our […]
Brandon Coward
Updated: May 25, 2020
While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar. The best practices for landing page structure (inspired by Oli Gardner’s “Attention Ratio”) still stand: The ratio of links on […]
Brandon Coward
Updated: September 8, 2022
In our work with B2B SaaS clients, we find that about 50% of the time LinkedIn is the most effective channel for driving leads. And yet many companies come to us who either haven’t tried it because it’s too expensive, or have tried it in a limited capacity and seen subpar results. […]
