Sign up for Exclusive SaaS Marketing Tips

Explore Blog Topics:

How to position a SaaS when there are multiple customer profiles (Plus: template for choosing the right market)

It’s extremely difficult to speak to everyone at once — but that’s what a lot of B2B SaaS companies try to do when they have multiple customer profiles. As a result, they create one-size-fits-all marketing that doesn’t speak to anyone.   Many companies have products with good traction that serve a well-defined industry and work

Positioning and Messaging

How to diagnose a drop in paid media conversions

Many B2B SaaS companies will see a drop in conversions from PPC from time to time. In a previous article, we discussed how to diagnose a drop in leads – but nowhere is this scarier for a marketing team than when they’re investing large portions of their budget into a channel that suddenly stops performing.

PPC Marketing

How to get the most out of hiring a SaaS marketing agency (and avoid common pitfalls)

A lot of SaaS companies will hire a marketing agency to help them fix their acquisition model or positioning. They think it’ll be plain sailing once they find the right agency and that soon they’ll be able to reliably scale trials and demos. But the reality is not always so straightforward. In fact, one of

Content MarketingPPC MarketingSearch Engine Optimization

The Long-term SEO Playbook for B2B SaaS Companies

B2B SaaS companies that prioritize SEO often reach a point where they aren’t sure what to do next. This typically happens when they’ve taken the base level actions to improve their website’s SEO: Optimized their core website pages Ensured their site doesn’t have technical issues Started to publish regularly on their blog They want to

Search Engine Optimization