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Author: Brett Langlois

The Future of Content Marketing

Content marketing – that is, the use of high-quality content to generate inbound leads and sales – has been pegged as the way of the future. It’s easy to see why. Companies that blog get 55% more website traffic and 70% more leads than companies that don’t blog. Not only that, but content marketing is

Content Marketing

6 Strategies for Writing Effective Web Copy

Writing effective web copy is both an art and a science. There’s a degree of artistry to a perfectly composed sentence that can’t be reduced to a set of simple instructions. However, when it comes to persuasive writing, certain strategies have a proven track record of success. If you want to write good copy that

Inbound Marketing