Too often, B2B SaaS marketers think in terms that make it easy to forget that at the end of the day, every sale depends upon effectively addressing the specific needs of a specific person at a specific time and place. Bounce rates, page views, visits, channels—these are all well and good, worthy of careful analysis—but […]
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At least until they reach a certain scale, B2B SaaS companies tend to be unsure of how to approach their paid marketing budget. By now, many of them are familiar with the 3:1 “Golden Ratio” for customer lifetime value (LTV) and customer acquisition cost (CAC). It’s a metric—widely attributed to Trello founder Joel Spolsky—to which […]
Read Post I’ve learned a lot over the last 15 years of running a consulting business. As a company, we learned many disciplines in marketing, advertising, data, and scaling, but personally, what I’ve learned the most about is how to work with people. We’ve been fortunate to work with many great people internally on our team, externally […]
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Recently we’ve been approached by prospects who haven’t had much success with getting their first Google Reconsideration request being accepted, including one brand who had 5 consecutive requests being turned down with the following Google Webmaster Tools message: Dear site owner or webmaster of http://www.REDACTED.com/, We received a request from a site owner to reconsider […]
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The Local Ranking Algorithm is generally centered around the regular on-page and off-page factors attributed to traditional or organic SEO, in addition to an all important factor around local business citations. David Mihm provides a great explanation about why citation is the new link. As local search becomes increasingly more social, user reviews and local […]
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Why a Local Landing Page for Each Location Every local business I’ve worked with wishes to rank for multiple city + service oriented terms for each of their locations, but only 20% realize that each location deserves its very own landing page. In a way, it’s like asking to get business to from all over […]
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