Author: Dev Basu
Dev Basu Last updated: March 23, 2020 In today’s live town hall, we were joined by clients and the greater SaaS community to discuss strategies to combat Demo and Trial pipeline vanishing Customers cancelling and churning Marketing campaign ROI tanking We also share what we’re seeing across the board with the multiple SaaS companies we advise, including A Pipeline Stimulus Checklist …
Dev Basu Last updated: February 28, 2020 There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach (eg. use a content calendar). Those who produce content within the context of a holistic content strategy. If your SaaS company has been doing content marketing for …
Dev Basu Last updated: February 4, 2020 For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack of refinement that we believe can be the root cause of many marketing issues that companies struggle with. Some of these issues include (but are …
Dev Basu Last updated: February 15, 2020 You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early majority”. We’ve noticed another “chasm” in B2B SaaS: the chasm that exists between people who sign up for a trial and people who become new customers …
Dev Basu Last updated: January 17, 2020 The abstract, cerebral nature of positioning as a concept makes it difficult for many companies to approach defining it for their business. We know this because we continue to see companies miss with their SaaS positioning (even ones that have grown to substantial ARR). Scenarios in which they have a product positioning problem without realizing it …
Dev Basu Last updated: January 13, 2020 In this article, you’ll get our 7-step account based marketing (ABM) strategy for B2B SaaS, including: How to segment your target account lists based on your customer personas. How to break your list down into quartiles based on the value of prospects so you can allocate more budget to high value accounts than lower value accounts. …
Dev Basu Last updated: December 18, 2019 If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work with them. This is one of the primary functions of our SaaS Marketing Blog — to document our approach and provide you with a detailed picture of …
Dev Basu Last updated: October 25, 2019 In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. We’ve learned from discussions with prospects and clients that there is a tendency to make false assumptions about their optimal customer-channel fit, often because of past …
Dev Basu Last updated: October 24, 2019 Hiring great marketers is almost always one of the top challenges our prospects and clients bring up in conversations with us. Over the last decade talking to SaaS companies about hiring marketers, we’ve noticed some themes that continually come up: They’d love to hire all-star talent. But people who are on that level have already started …
Dev Basu Last updated: March 6, 2020 Since the inception of Powered by Search, there is a scenario that has played out numerous times that depicts how our agency came to be horizontally focused, serving a variety of different verticals from real estate, to the financial services industry, to the SaaS and technology industry. Here’s an example of the scenario: we’d be …
