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Author: Dev Basu

How to Nail Your B2B SaaS Product Pages (with Client Examples)

If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The conversion performance of your products can suffer if you ignore any of these three elements. And there are several implications that can stem from this

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

Facebook Lookalike Audience Modeling for B2B SaaS: A Case Study

When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s visitors or other low-purchase intent criteria.  But this practice often results in ad campaigns that are less effective than they could be. That’s because their

Conversion Rate OptimizationMarketing Automation

How to Leverage SaaS Customer Review Sites

Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller, up-and-coming

Marketing AutomationPPC MarketingSearch Engine Optimization

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence or financial solutions to customers, so they’re already tapped into these more nuanced financial metrics. Or it’s because they have CFOs who reference this figure

Conversion Rate OptimizationPPC Marketing

SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

Visit most SaaS websites and you’ll notice a common design trend: they try to communicate too much at once. This turned out to be the case for one of our current clients, IQ Interactive. They’re a B2B SaaS company who’ve been in the digital signage business for more than a decade. But in 2018, they began shifting

Conversion Rate OptimizationWeb Design

Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic

When traffic and leads start to stall, most SaaS companies think that publishing more content is the solution. But that often raises more questions than answers, like: Who should be the writer? What should we write about? How should we conduct our keyword research? We remember receiving an email from someone with a top-notch, in-house content

Content MarketingSearch Engine Optimization