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Author: Dev Basu

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

| Last updated: November 5, 2020

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence or financial solutions to customers, so they’re already tapped into these more nuanced financial metrics. Or it’s because they have CFOs who reference this figure …

Conversion Rate OptimizationMarketing TeamPPC Marketing

Why We Chose to Be a B2B SaaS Marketing Agency

| Last updated: October 13, 2020

Since the inception of Powered by Search, there is a scenario that has played out numerous times that depicts how our agency came to be horizontally focused, serving a variety of different verticals from real estate, to the financial services industry, to the SaaS and technology industry. Here’s an example of the scenario: we’d be working …

BlogContent MarketingConversion Rate OptimizationLocal SEOPPC Marketing

SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

| Last updated: October 5, 2020

Visit most SaaS websites and you’ll notice a common design trend: they try to communicate too much at once. This turned out to be the case for one of our current clients, IQ Interactive. They’re a B2B SaaS company who’ve been in the digital signage business for more than a decade. But in 2018, they began shifting …

BlogConversion Rate OptimizationWeb Design

Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic

| Last updated: October 5, 2020

When traffic and leads start to stall, most SaaS companies think that publishing more content is the solution. But that often raises more questions than answers, like: Who should be the writer? What should we write about? How should we conduct our keyword research? We remember receiving an email from someone with a top-notch, in-house content …

BlogContent MarketingSearch Engine Optimization

Marketing Agency vs In-House: The Biggest Difference That No One Talks About

| Last updated: September 4, 2020

When companies are trying to decide whether to hire an in-house marketer (or in-house marketing team) versus an agency, they often struggle with the decision. The process of hiring people in-house takes significant time and resources, but also results in full-time employees that are under their roof, aligned with their interests, and entirely dedicated to …

BlogMarketing AutomationMarketing Team

4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals

| Last updated: September 4, 2020

There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to close them, and marketing continues to focus on getting more prospects into their pipeline. But especially in enterprise SaaS with many different decision-makers involved, all with …

BlogContent MarketingMarketing Team

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

| Last updated: June 29, 2020

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp 2 does create them, but they do so in a way that does a poor job of actually making a comparison (i.e., they’ll focus entirely on themselves, …

Content MarketingSearch Engine Optimization

The “Boomerang Method” Remarketing Strategy for SaaS

| Last updated: May 13, 2020

While most SaaS companies think they are doing remarketing properly — for example, by having a “demo request” CTA follow site visitors around the web — they are not.  The core mistake they are making is that they use a one-size-fits-all approach that completely disregards the fact that their audiences are made up of people …

PPC Marketing

Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

| Last updated: August 17, 2020

When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing help from an agency like us, or from a solo consultant. Yes, we are an agency, but we don’t think that means that every company …

Marketing AutomationPPC MarketingSearch Engine Optimization