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Author: Dev Basu

Marketing Agency vs In-House: The Biggest Difference That No One Talks About

When companies are trying to decide whether to hire an in-house marketer (or in-house marketing team) versus an agency, they often struggle with the decision. The process of hiring people in-house takes significant time and resources, but also results in full-time employees that are under their roof, aligned with their interests, and entirely dedicated to

BlogMarketing AutomationMarketing Team

4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals

There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to close them, and marketing continues to focus on getting more prospects into their pipeline. But especially in enterprise SaaS with many different decision-makers involved, all with

BlogContent MarketingMarketing Team

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp 2 does create them, but they do so in a way that does a poor job of actually making a comparison (i.e., they’ll focus entirely on themselves,

Content MarketingSearch Engine Optimization

The “Boomerang Method” Remarketing Strategy for SaaS

While most SaaS companies think they are doing remarketing properly — for example, by having a “demo request” CTA follow site visitors around the web — they are not.  The core mistake they are making is that they use a one-size-fits-all approach that completely disregards the fact that their audiences are made up of people

PPC Marketing

Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing help from an agency like us, or from a solo consultant. Yes, we are an agency, but we don’t think that means that every company

Marketing AutomationPPC MarketingSearch Engine Optimization

How to Crisis Proof Your SaaS Business [Video]

In today’s live town hall, we were joined by clients and the greater SaaS community to discuss strategies to combat Demo and Trial pipeline vanishing Customers cancelling and churning Marketing campaign ROI tanking   We also share what we’re seeing across the board with the multiple SaaS companies we advise, including A Pipeline Stimulus Checklist

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How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies

For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack of refinement that we believe can be the root cause of many marketing issues that companies struggle with. Some of these issues include (but are

Inbound MarketingMarketing TeamPPC MarketingWeb Analytics

How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early majority”. We’ve noticed another “chasm” in B2B SaaS: the chasm that exists between people who sign up for a trial and people who become new customers

Inbound MarketingMarketing AutomationMarketing Team

B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit)

The abstract, cerebral nature of positioning as a concept makes it difficult for many companies to approach defining it for their business. We know this because we continue to see companies miss with their SaaS positioning (even ones that have grown to substantial ARR). Scenarios in which they have a product positioning problem without realizing it

Marketing Team