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Author: Jason Yang

The Big List Of Guides For PPC Advertising

This list originally started as just a few bookmarks on some awesome posts that I’ve found while stumbling around on Google. Having just been introduced to paid search a few months ago, I would constantly be combing the internet on how-to’s and guides on ppc. I wanted to immerse myself on the topic, and luckily

PPC Marketing

Adapting to Your PPC Competition – Simbound Part 4

Let’s face it, competition sucks. Wouldn’t it be nice to just have your ad only be displayed for a keyword? Instead, our ad usually becomes just another one in a group of ads all vying for a click on the page. In Simbound, I’ve had the luxury of only competing against 2 other human players.

PPC Marketing

The 80/20 Rule in PPC – Simbound Part 3

Hey guys, welcome back to week three of Simbound! For those who don’t know, this is a weekly article series dedicated towards following my progress in learning PPC marketing through Simbound, an online marketing simulation game. You can check out parts one and two here. Alright so what is the 80/20 rule? The 80/20 rule

PPC Marketing

How I’m Learning PPC Strategy From A Game

Hey, my name’s Jason Yang and I’m a new intern here at Powered by Search. I started this September and I’m still quite the beginner at online marketing. One of the things I’ve been trying to focus on lately is learning Paid Search Marketing. And while reading whitepapers and articles have been great to give

PPC Marketing