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Author: Katya Bovykina

How digital marketing is transforming the tourism industry

Hospitality and tourism is one of the industries that is most affected by digital development. Transportation and accommodation companies are among the first ones to utilize digital marketing techniques in their practices to engage communities and make sure their customers have the best possible away-from-home experience. In order to perform well and gain competitive advantages,

Inbound Marketing

1+1=11: The Power of the Second Screen Digital Marketing

Today, digital marketers are faced with a challenge of multi-screen consumer engagement. Whether multiple devices are used simultaneously or sequentially, people utilize them to be more productive, learn new information and socialize. By observing user behaviors, you can get valuable insight about the content that your audience will like and engage with. So, what techniques

Inbound Marketing