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Author: Michael Smith

How Switching Marketing Channels — From Paid to Content — Helped Hurdlr Attract Their Ideal Audience

We come across B2B SaaS companies that are so intimately familiar with the ins and outs of their solution—design, functionality, etc.—that they lose track of the fact that the rest of the world doesn’t understand their product as well as they do. Of course, B2B SaaS companies don’t need the whole world to understand their

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

MozCon 2015 Highlights & Takeaways

Last week I was lucky enough to attend MozCon in Seattle along with four other Powered by Search team members for the second time in three years! Without a doubt, both visits have been among the top experiences in my digital marketing career so far. The speakers are the best in the industry, and to be

Search Engine Optimization

The Ultimate Review of Advanced Web Ranking

Updated June 3, 2013. Caphyon’s Aura Dozescu was kind enough to provide solutions to the ‘Cons’ and ‘Future Suggestions’ mentioned in the review. Thanks Aura! Special mention & thanks goes to fellow SEOs at Powered By Search, Trang Lam – for handling all of the outreach for this post, and Troy Boileau – for behind-the-scenes

Search Engine Optimization