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Author: Michael Smith

How to Market to Software Developers: The Channels We’re Betting On (and How We’ll Approach Each)

Marketing to the developer community is a notoriously difficult task for B2B SaaS companies. Some of the biggest challenges include: Choosing the right channels to reach them, since they aren’t as active in common social media platforms such as Facebook or LinkedIn (opting to spend more of their time on platforms such as StackOverflow and

BlogContent MarketingMarketing Team

How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS

There’s a lot of talk in the digital marketing world about the importance of better collaboration between paid advertising and search engine optimization (SEO) teams, but in the B2B SaaS industry, that talk often fails to turn into action.  Some CRO’s or Heads of Growth will express their desire for these teams to coordinate more, but

Conversion Rate OptimizationLocal SEOPPC Marketing

The Crucial Step Often Missed in B2B SaaS Keyword Research (Plus Our 5-Step Research Process)

Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we see as the first crucial step. The first step is to talk to the people in your company who talk to customers (sales and customer success teams).

PPC MarketingSearch Engine Optimization

B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach (eg. use a content calendar). Those who produce content within the context of a holistic content strategy. If your SaaS company has been doing content marketing for

Content MarketingConversion Rate OptimizationSearch Engine Optimization

SaaS SEO Mistakes: 9 Areas Where B2B Companies Can Fumble Without Knowing It

In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following the majority of SEO best practices (eg. writing great meta descriptions, optimizing title tags, etc.), your SEO efforts can still underperform if you get certain

Search Engine Optimization