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Author: PbS Staff

How Google’s Ad Customizer Toolbox Can Boost Your CTR

With 2017 just around the corner, we’ve seen a roll-out of new capabilities from AdWords that’s sure to crank up the performance of any PPC campaign. Straddling the line between programming and feed-based advertising, AdWords’ new ad customizer features offer brand new ways to streamline your web campaign. Now, customizers are not a new thing

BlogPPC Marketing

Best Marketing Conferences to Attend in Fall of 2016

They say if you want to go fast, go alone. If you want to go far, go together. In the world of digital marketing, there’s no substitute for the value of being around other creative people. You get new ideas, make new contacts, and go back to work, ready to kick some serious ADDTHIS. To

Events

5 Email Growth Hacks You Can Implement In Minutes

  Every now and then you hear that email marketing is dead. But according to email marketing research, for every $1 spent on email marketing, the average return is $44.25. Now obviously your actual returns may vary, but a 44x return is a compelling counterpoint. Email remains such a great way to connect with prospects and

Marketing Automation

Your Site Load Speed Dictates Your Conversion Rates

Site load speed is the velocity at which your website opens to visitors, and today, the faster the better.  Visitors to your site have a tendency to click-through if your page doesn’t open to essential information within a few seconds.  In many cases, 2-3 seconds is the limit of visitors’ patience.  Conversions are lost because visitors lose interest before they

Conversion Rate Optimization

Keyword Research: The Basics (Infographic)

What’s the Best Way To Keyword Research? What is the “correct” way to do keyword research and how do you do it? You’ve searched online and found guides, steps, how-to’s, manifestos, whatever might have you, but they all suggest different things. If you’re anything like me, searching probably left you more confused than when you

Search Engine Optimization