If you’re going to put the effort into optimizing your site, you should make sure to optimize it for mobile as well. Mobile SEO is becoming absolutely necessary. Do you own a smartphone? Probably. Have you used it this week, perhaps even today, to browse the internet or check out a webpage? Probably. If you […]

Read Post

This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC campaign for your business. “Pay per click advertising is so passé,” some say. Why is that, when in fact PPC ads account for 65% of […]

Read Post

This blog post contains edited excerpts from our free whitepaper: The Ultimate Guide to Lead Generation. Get the full guide for more details on how to generate leads and grow your business. You have an awesome product or service to sell. You’ve laboured intensively over your website, turning it into a masterpiece of web design. […]

Read Post

Doubtless you already know of Facebook’s advertising opportunities, if not in detail then at least generally. Even if your own brand isn’t on Facebook, you likely know from personal experience about the paid per click ads in the right side-bar, the promoted posts and the sponsored stories. That’s one way to use Facebook. There’s another […]

Read Post

When George Clooney said that famous people on Twitter were morons, he clearly hadn’t done his research. Twitter can be a powerful tool, for celebrities and businesses alike. If you’re a business owner or a marketer and you’re taking a Clooneyesque attitude towards Twitter, you’re missing out. In this post I’ll cover three examples of […]

Read Post