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Author: Taylor Najjar

Mobile SEO: The 10 Must-Haves

If you’re going to put the effort into optimizing your site, you should make sure to optimize it for mobile as well. Mobile SEO is becoming absolutely necessary. Do you own a smartphone? Probably. Have you used it this week, perhaps even today, to browse the internet or check out a webpage? Probably. If you

Search Engine Optimization

7 Reasons You Need The Marketer’s Guide To LinkedIn

LinkedIn is a great professional tool, for not only individuals but businesses as well. Here are 7 reasons to download The Marketer’s Guide to LinkedIn and start incorporating the professional networking site into your marketing strategy. 1. Reap the benefits of inbound marketing LinkedIn is an easy way to advertise your business according to the

Inbound Marketing

The Beginner’s Guide to PPC Advertising

This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC campaign for your business. “Pay per click advertising is so passé,” some say. Why is that, when in fact PPC ads account for 65% of

PPC Marketing

The Ultimate Guide to Lead Generation

This blog post contains edited excerpts from our free whitepaper: The Ultimate Guide to Lead Generation. Get the full guide for more details on how to generate leads and grow your business. You have an awesome product or service to sell. You’ve laboured intensively over your website, turning it into a masterpiece of web design.

Inbound Marketing

Why You Need The Marketer’s Guide to Facebook

Doubtless you already know of Facebook’s advertising opportunities, if not in detail then at least generally. Even if your own brand isn’t on Facebook, you likely know from personal experience about the paid per click ads in the right side-bar, the promoted posts and the sponsored stories. That’s one way to use Facebook. There’s another

Inbound Marketing

Why You Need The Beginner’s Guide To Twitter

When George Clooney said that famous people on Twitter were morons, he clearly hadn’t done his research. Twitter can be a powerful tool, for celebrities and businesses alike. If you’re a business owner or a marketer and you’re taking a Clooneyesque attitude towards Twitter, you’re missing out. In this post I’ll cover three examples of

Inbound Marketing

7 Reasons You Need The Marketer’s Guide To Google+

You probably use Google, whether for your searches, PPC campaigns, email, video streaming, or any number of other things. These are all immensely useful tools for marketers. So is Google+, and here are 7 reasons to download The Marketer’s Guide to Google+ to start taking advantage of the social network to boost your marketing efforts.

Inbound Marketing

The Ultimate Guide to Inbound Email Marketing

This blog post contains edited excerpts from our free whitepaper: The Ultimate Guide to Inbound Email Marketing. Get the full guide for more details on how to successfully incorporate email marketing in your inbound strategy. Let’s be honest—the words “email marketing” tend to be associated with emails that end up in the junk folder because

Events

The Marketer’s Guide to Pinterest

This blog post contains edited excerpts from our free whitepaper: The Marketer’s Guide to Pinterest. Get the full guide for more details on how to successfully incorporate Pinterest into your social media marketing strategy. When you think of social media marketing, you probably think of Facebook, Twitter, Google+, LinkedIn. It’s easy to overlook Pinterest, but it shouldn’t be. At

Inbound Marketing