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Category: Blog

What Do Changes to Google Business Filtering Mean for You?

A Google Business page listing can make the difference between a customer discovering your company and your firm remaining in obscurity. Over the past year, Google has been tinkering with the Business listings – over the summer, the search engine giant reduced the number of local results displayed from seven to just three. In the

BlogLocal SEO

AdWords’ Holiday Gift: Scripts Are Now Available for YouTube

The holiday gift-giving season has come a couple of weeks early. This week, AdWords announced that it’s releasing AdWords scripts support for TrueView and six-second bumper ads. Some of you reading this might be saying, “Wow, that’s great news!” Others might be scratching their heads and wondering how this news applies to them. Read on

BlogSearch Engine OptimizationWeb Analytics

How Google’s Ad Customizer Toolbox Can Boost Your CTR

With 2017 just around the corner, we’ve seen a roll-out of new capabilities from AdWords that’s sure to crank up the performance of any PPC campaign. Straddling the line between programming and feed-based advertising, AdWords’ new ad customizer features offer brand new ways to streamline your web campaign. Now, customizers are not a new thing

BlogPPC Marketing

Google May Be Focusing More on Mobile Sites. Should You?

56% of all the web’s browsing now comes from our mobile devices. So predictably, Google recently announced that they have started testing a mobile-first index. This is a big shift that would see Google starting with your mobile site, and then looking at the desktop site when there is no mobile. “To make our results

Blog

Instagram Shopping Will Soon Bring Users to Your Online Store

Instagram knows that 84% of smartphone users in the US browse, research or compare products on their phones. They want to be the bridge that connects them to your store, so they’re experimenting with the tools to do so. “Starting next week, we’re testing a way for our community to learn more about the items

Blog