Sign up for Exclusive SaaS Marketing Tips

Category: Inbound Marketing

How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies

For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack of refinement that we believe can be the root cause of many marketing issues that companies struggle with. Some of these issues include (but are

Inbound MarketingMarketing TeamPPC MarketingWeb Analytics

How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early majority”. We’ve noticed another “chasm” in B2B SaaS: the chasm that exists between people who sign up for a trial and people who become new customers

Inbound MarketingMarketing AutomationMarketing Team

Stop Blaming Product-Market Fit for Your SaaS Growth Problems

Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit: the ability and position of a company to serve a large market with a service that satisfies an urgently felt need or desire. Given that having a large, enthusiastic customer base, and products or services to satisfy and delight them,

Content MarketingConversion Rate OptimizationInbound Marketing

The Ultimate Landing Page Checklist

How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an art and a science. You need to combine stylish and intuitive design elements, with every single element in place to push people to contact you.

Inbound Marketing

7 Revealing Signs That You Need a Marketing Agency

At Powered by Search, we’ve been lucky enough to speak with thousands of companies interested in growing their business. We’ve noticed that a lot of managers and C-Level execs aren’t sure when to invest in a digital marketing agency. This usually stems from an incomplete understanding of what agencies are capable of, and how they

Inbound Marketing

Webinar – CRO Strategies That Will Give You An Unfair Advantage In Doubling Your Leads

This month we will be hosting our 6th webinar in the 2015 Digital Marketing Webinar Series! We gathered up 4 conversion rate optimization guru’s for you to discuss CRO strategies that will give you an unfair advantage in doubling your leads. In this webinar you will learn about a/b testing, calls to action, conversion funnels and multivariate

Inbound Marketing

Webinar – Why Businesses Need to Use Facebook Ads

This month we will be hosting our 4th webinar in our 2015 Digital Marketing Webinar Series! If you’ve ever been interested advertising your business on Facebook then this is the event for you. Make sure to reserve your spot today before it gets completely filled up. If you can’t make it to the live show, register anyway

Inbound Marketing