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Category: Inbound Marketing

Building an Engine for Predictable Growth: How We Help Private Equity Firms Generate Better Returns on Their B2B SaaS Investments

For growth private equity firms, there’s often a gap in time between when they acquire a company and when it begins to grow rapidly. The overarching problem they consistently face is: that gap in time is too long. Growth private equity firms typically have no more than five to seven years to exit their portfolio

Inbound Marketing

Why we’re widely considered to be a leading SaaS marketing agency

TL;DR – Unlike other agencies, Powered by Search brings deep B2B SaaS marketing knowledge combined with an understanding of the strategic levers for business and revenue growth. This enables us to deliver on our Predictable Growth Framework and scale trials and demos at will for our clients. B2B SaaS companies who have grown through outbound

Content MarketingConversion Rate OptimizationInbound MarketingMarketing AutomationPPC MarketingSearch Engine OptimizationWeb Design

How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies

For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack of refinement that we believe can be the root cause of many marketing issues that companies struggle with. Some of these issues include (but are

Inbound MarketingPPC MarketingWeb Analytics

How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early majority”. We’ve noticed another “chasm” in B2B SaaS: the chasm that exists between people who sign up for a trial and people who become new customers

Inbound MarketingMarketing Automation

Stop Blaming Product-Market Fit for Your SaaS Growth Problems

Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit: the ability and position of a company to serve a large market with a service that satisfies an urgently felt need or desire. Given that having a large, enthusiastic customer base, and products or services to satisfy and delight them,

Content MarketingConversion Rate OptimizationInbound Marketing

The Ultimate Landing Page Checklist

How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an art and a science. You need to combine stylish and intuitive design elements, with every single element in place to push people to contact you.

Inbound Marketing

7 Revealing Signs That You Need a Marketing Agency

At Powered by Search, we’ve been lucky enough to speak with thousands of companies interested in growing their business. We’ve noticed that a lot of managers and C-Level execs aren’t sure when to invest in a digital marketing agency. This usually stems from an incomplete understanding of what agencies are capable of, and how they

Inbound Marketing