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Category: Inbound Marketing
Michael Smith
Updated: May 24, 2022
When you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether you’re trying to solve it yourself, or trying to use a tool to solve it for you. This is why templates can […]
Dev Basu
Updated: April 5, 2022
People say that the MQL is dead. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we often talk with SaaS companies who haven’t got a process for turning those Marketing Qualified Leads (MQLs) into trials and demos. The result is that they […]
Marc Thomas
Updated: July 8, 2022
For growth private equity firms, there’s often a gap in time between when they acquire a company and when it begins to grow rapidly. The overarching problem they consistently face is: that gap in time is too long. Growth private equity firms typically have no more than five to seven […]
Dev Basu
Updated: March 24, 2023
Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20 or 30 different options, how do you distinguish a world-class agency from a mediocre one? Unfortunately, most clients don’t figure […]
Dev Basu
Updated: December 18, 2020
For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack of refinement that we believe can be the root cause of many marketing issues that companies struggle with. Some of […]
Dev Basu
Updated: December 18, 2020
You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early majority”. We’ve noticed another “chasm” in B2B SaaS: the chasm that exists between people who sign up for a trial and […]
Dev Basu
Updated: August 6, 2021
Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit: the ability and position of a company to serve a large market with a service that satisfies an urgently felt need or desire. Given that having a large, enthusiastic customer base, and products or services […]
Michelle Berube
Updated: August 26, 2016
How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an art and a science. You need to combine stylish and intuitive design elements, with every single element in place to […]
Goran Popovic
Updated: April 2, 2020
At Powered by Search, we’ve been lucky enough to speak with thousands of companies interested in growing their business. We’ve noticed that a lot of managers and C-Level execs aren’t sure when to invest in a digital marketing agency. This usually stems from an incomplete understanding of what agencies are […]
Mark Sullivan
Updated: December 17, 2015
Recently I had the pleasure of joining the team at Powered by Search and presenting on stage alongside Zapier’s Jason Kotenko at 2015’s InboundCon. Since the presentation we’ve received quite a bit of good feedback from marketers who didn’t realize how easy it was to connect the tools and services […]
