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Category: Inbound Marketing

Content Marketing Meets Public Relations

With the year quickly winding down, many experts are chiming in on their predictions for the upcoming year. Marketing Mag is no exception. They recently published an article featuring prominent Public Relations (PR) agencies with their 2014 predictions. The over-arching theme of post was the importance of content marketing. While […]

Content MarketingInbound Marketing

The 7 Marketing Metrics That Matter

The number of social media followers, the number of press release impressions, or the number of site visitors are useful and important diagnostic tools for your marketing team and can help you plan your marketing strategy more effectively, but your CEO and CFO don’t care to hear about them. They […]

Inbound Marketing

#InboundTO Meetup Recap: Cross-Channel Marketing Like a Boss

Last Thursday’s Inbound Marketing Toronto meetup featured presentations from myself and Samuel Iannucci, Creative Director at Brand Surgeons. Sponsored by Powered by Search and hosted by BNOTIONS, the event was highly engaging and received much positive feedback from the 35 marketing professionals in attendance. Interesting content and nice contrast of presentations tonight at […]

Inbound Marketing

Is your digital marketing strategy back-to-front?

Admit it. You like some digital marketing activities more than others. You naturally navigate towards things that you like to do and you tend to ignore things that you find boring or don’t understand. Don’t feel too bad though. That’s a normal, natural tendency. However, it’s important to be aware […]

Inbound Marketing

Understanding the Inbound Marketing Methodology

This blog post contains edited excerpts from our free whitepaper: Guide to the Inbound Marketing Methodology. Get the full guide for even more details on how to successfully implement an inbound marketing strategy for your business. Let’s talk about Inbound Marketing. I mean, it seems as if everyone else is! And make […]

Inbound Marketing