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Category: Local SEO

Why We’ve Transitioned to a B2B SaaS Marketing Agency

Since the inception of Powered by Search, there is a scenario that has played out numerous times that depicts how our agency came to be horizontally focused, serving a variety of different verticals from real estate, to the financial services industry, to the SaaS and technology industry.  Here’s an example of the scenario: we’d be

Content MarketingConversion Rate OptimizationLocal SEOPPC Marketing

What Do Changes to Google Business Filtering Mean for You?

A Google Business page listing can make the difference between a customer discovering your company and your firm remaining in obscurity. Over the past year, Google has been tinkering with the Business listings – over the summer, the search engine giant reduced the number of local results displayed from seven to just three. In the

BlogLocal SEO

Game Changer – Google’s New Local Ads

It looks like Google is testing a new local ads format in the search results and it could be a game changer.   What Google is testing is captured below with a screenshot: You can see they added 3 local paid ad listings above the fold with a map.  This new local sponsored ads Google is testing

Local SEO

What the Latest Google Updates Will Mean for Your Yelp Reviews

You take pride in your business’ good name and strong reviews. But are you about to lose them? Google recently announced updates to their local reviews schema guidelines. The biggest change business owners should take note of is only reviews that are “directly produced by your site” can have local reviews markup. These changes also

Local SEO

How Google My Business’ New Graphical Summary Screen Will Help You

Google My Business revealed a new graphical import summary screen that helps you, “review a summary of your spreadsheet’s changes in the simplified import preview screen.” This can potentially be a massive time-saver and streamlined way to manage multiple locations. “We’re excited about the transparency Google My Business is providing in helping multi-location brands understand

Local SEO

How Google’s Showcase Shopping Ads Will Affect Your Holiday Shopping Season

Google’s new updated Showcase Shopping ads let your customers browse product collections, instead of looking at individual products. Users can now find your offerings in a slideshow-like showcase of multiple merchants’ products, then click yours to go directly to a customized landing page. This update will obviously change the way searchers will shop for (and

Local SEO

Google Local 3-Pack is turning into a… 2Pac?

Today at SMX, Google unofficially announced that the Local 3-Pack is going to start containing an ad soon. So the 3-Pack will effectively become two organic listings, plus one paid listing. Here’s what the current 3-Pack looks like on a desktop: You can follow some discussions started by Joy Hawkins on the topic here: Local

Local SEO