At least until they reach a certain scale, B2B SaaS companies tend to be unsure of how to approach their paid marketing budget. By now, many of them are familiar with the 3:1 “Golden Ratio” for customer lifetime value (LTV) and customer acquisition cost (CAC). It’s a metric—widely attributed to Trello founder Joel Spolsky—to which […]

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It looks like Google is testing a new local ads format in the search results and it could be a game changer.   What Google is testing is captured below with a screenshot: You can see they added 3 local paid ad listings above the fold with a map.  This new local sponsored ads Google is testing […]

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Google My Business revealed a new graphical import summary screen that helps you, “review a summary of your spreadsheet’s changes in the simplified import preview screen.” This can potentially be a massive time-saver and streamlined way to manage multiple locations. “We’re excited about the transparency Google My Business is providing in helping multi-location brands understand […]

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