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Category: Local SEO

How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS

Despite good intentions, the value of paid advertising and search engine optimization (SEO) permeating the world of digital marketing has resulted in very little implementation in the B2B SaaS industry. Some CRO’s or Heads of Growth will express their desire for these teams to coordinate more, but often these intentions get lost. Whether the problem is

Conversion Rate OptimizationLocal SEOPPC Marketing

What Do Changes to Google Business Filtering Mean for You?

A Google Business page listing can make the difference between a customer discovering your company and your firm remaining in obscurity. Over the past year, Google has been tinkering with the Business listings – over the summer, the search engine giant reduced the number of local results displayed from seven to just three. In the

BlogLocal SEO

Game Changer – Google’s New Local Ads

It looks like Google is testing a new local ads format in the search results and it could be a game changer.   What Google is testing is captured below with a screenshot: You can see they added 3 local paid ad listings above the fold with a map.  This new local sponsored ads Google is testing

Local SEO

What the Latest Google Updates Will Mean for Your Yelp Reviews

You take pride in your business’ good name and strong reviews. But are you about to lose them? Google recently announced updates to their local reviews schema guidelines. The biggest change business owners should take note of is only reviews that are “directly produced by your site” can have local reviews markup. These changes also

Local SEO

How Google My Business’ New Graphical Summary Screen Will Help You

Google My Business revealed a new graphical import summary screen that helps you, “review a summary of your spreadsheet’s changes in the simplified import preview screen.” This can potentially be a massive time-saver and streamlined way to manage multiple locations. “We’re excited about the transparency Google My Business is providing in helping multi-location brands understand

Local SEO

How Google’s Showcase Shopping Ads Will Affect Your Holiday Shopping Season

Google’s new updated Showcase Shopping ads let your customers browse product collections, instead of looking at individual products. Users can now find your offerings in a slideshow-like showcase of multiple merchants’ products, then click yours to go directly to a customized landing page. This update will obviously change the way searchers will shop for (and

Local SEO