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Category: Marketing Team

How to Reduce Churn in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early majority”. We’ve noticed another “chasm” in B2B SaaS: the chasm that exists between people who sign up for a trial and people who become new customers

Inbound MarketingMarketing AutomationMarketing Team

B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit)

The abstract, cerebral nature of positioning as a concept makes it difficult for many companies to approach defining it for their business. We know this because we continue to see companies miss with their SaaS positioning (even ones that have grown to substantial ARR). Scenarios in which they have a product positioning problem without realizing it

Marketing Team

Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)

In this article, you’ll get our 7-step account based marketing (ABM) strategy for B2B SaaS, including: How to segment your target account lists based on your customer personas. How to break your list down into quartiles based on the value of prospects so you can allocate more budget to high value accounts than lower value accounts.

Marketing AutomationMarketing Team

You Don’t Need an All-Star Marketer to Achieve Your SaaS Growth Goals. You Need Talent-Trajectory Fit.

Hiring great marketers is almost always one of the top challenges our prospects and clients bring up in conversations with us. Over the last decade talking to SaaS companies about hiring marketers, we’ve noticed some themes that continually come up: They’d love to hire all-star talent. But people who are on that level have already started

Marketing Team