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Bryan Bartlett
Updated: October 30, 2013
By now you’ve probably heard about real-time bidding (RTB), the technological breakthrough that’s made it possible for advertisers to use data to target individual users in real time. In recent years, RTB has exploded onto the digital ad scene and the fun is just getting started. According to eMarketer, we can expect […]
Taylor Najjar
Updated: October 24, 2019
Remember when buying something was as simple as seeing an ad, going to the store, talking to the store employee, comparing the different options, and making a purchasing decision? Now we make online purchases, and before we do, we undergo a whole process that may take several days before culminating […]
David Bain
Updated: August 27, 2019
Admit it. You like some digital marketing activities more than others. You naturally navigate towards things that you like to do and you tend to ignore things that you find boring or don’t understand. Don’t feel too bad though. That’s a normal, natural tendency. However, it’s important to be aware […]
Alex Rascanu
Updated: August 27, 2019
In his keynote presentation at InboundCon, Fab Dolan (Product Marketing Manager at Google) challenged our assumptions about and provided us with guidance on how to survive the future of marketing. Alex Rascanu: The final presentation for today will be delivered by Fab Dolan who is Product Marketing Manager at Google. […]
Taylor Najjar
Updated: October 24, 2019
What do you do when your consumers don’t think this is a great time to spend? Do you resign yourself to a bad quarter? Do you throw yourself at them desperately with steep discounts and aggressive advertising? Here’s a more viable strategy: let me tell you what your customers are […]
Alex Rascanu
Updated: April 2, 2020
InboundCon, Canada’s first inbound marketing conference, took place on September 14 at the Centre for Social Innovation – Annex. Starting with our monthly Inbound Marketing Toronto events and now with the annual inbound marketing conference InboundCon, we love building and nurturing Canada’s community of inbound marketers. Organized by Alex Rascanu and hosted by Powered by […]
Taylor Najjar
Updated: May 25, 2020
With fall just barely begun, holiday shopping might still be the last thing on people’s minds. But if you’re a retailer, it should be the first thing on your mind, even this far ahead of Halloween. In fact, you should probably have started marketing for the holidays a month ago. […]
Brian Burt
Updated: October 24, 2019
Just like the nuns who ran the Catholic school I attended, Google remembers everything. By the 6th grade, I was a model student; I earned good grades, played sports, and was in several clubs. But do you think those accomplishments erased my 3rd grade shenanigans from their memories? Nope, those crafty nuns […]
Alex Rascanu
Updated: April 2, 2020
Yesterday’s Inbound Marketing Toronto meetup featured presentations from Lannie Le, Creative Director & Partner at Pixel Dreams, and Samuel Iannucci, Creative Director at Brand Surgeons. Sponsored by Powered by Search and hosted by BNOTIONS, the event was well received by the close to 40 marketing professionals in attendance. @UgaaaleJ everyone can choose to stay young, curious, hungry […]
Sean Malseed
Updated: June 22, 2022
Before you jump into a campaign, you need to get a firm grasp of what your PPC landscape is. You can do a little competitor research, and really think about where you are targeting your ad dollars. Imagine that you’re opening a brick-and-mortar retail store. You’re selling something that you’re […]
