Writing effective web copy is both an art and a science. There’s a degree of artistry to a perfectly composed sentence that can’t be reduced to a set of simple instructions. However, when it comes to persuasive writing, certain strategies have a proven track record of success. If you want to write good copy that […]
Read Post
Last Thursday, Paul Crowe, Dev Basu, and Hamza Khan presented at the second Inbound Marketing Toronto meetup. Paul Crowe, Partner & Strategy Lead at BNOTIONS, spoke about demystifying the science of social design. Dev Basu, CEO of Powered by Search, talked about hacking social media marketing and lead generation. Hamza Khan, Digital Community Facilitator at Ryerson University, covered in his presentation social […]
Read Post
Recently we’ve been approached by prospects who haven’t had much success with getting their first Google Reconsideration request being accepted, including one brand who had 5 consecutive requests being turned down with the following Google Webmaster Tools message: Dear site owner or webmaster of http://www.REDACTED.com/, We received a request from a site owner to reconsider […]
Read Post
Strategy Magazine’s 2013 Creative Report Card recently came across our desk and we realized that it would be great for enterprises, marketing agencies, and job seekers to have a list of Canada’s top 100 social marketing agencies, along with their websites and social media profiles. There are plenty of other amazing marketing agencies in Canada, so […]
Read Post
As with everything in life there is a hard way and an easy way to harness feedback on your online and real world presence. For the sake of this article we will focus on tackling the online beast, since that’s what I spend my working hours on. Before we start I recommend that you answer […]
Read Post
Last Thursay, Dev Basu, Hamza Khan, and I organized the first Inbound Marketing Toronto meetup. Hosted at the BNOTIONS office (thanks so much!) and attended by 30 inbound marketing professionals, the meetup was very well received: Here’s the “Supercharge Your Inbound Marketing in 2013” presentation that was delivered by Dev Basu (CEO of Powered by […]
Read Post
Powered by Search is excited to announce the recipients of our nonprofit pro bono consulting services giveaway! All of the applications we received were of high caliber: well-written, supported meaningful initiatives, and tangible ways that our SEM expertise could contribute to the ongoing success of their initiatives. Maybe it was the holiday spirit, but most […]
Read Post
In my quest for SEO knowledge I have created a list of blogs to monitor daily. I have been watching them closely looking for similarities, soaking in expertise, and at times being overwhelmed by the creativity of bloggers. Trying to discover the subtleties of search I stumbled upon one of my own patterns: I open […]
Read Post
