How Rand Fishkin is changing the way he builds companies
Updated: August 25th, 2021
Most people in marketing know the name Rand Fishkin, but like all people in the public eye. There’s a lot more to Rand the person than they think. Rand was…
The Long-term SEO Playbook for B2B SaaS Companies
Updated: December 12th, 2023
B2B SaaS companies that prioritize SEO often reach a point where they aren’t sure what to do next. This typically happens when they’ve taken the base level actions to improve…
How to Improve Search Performance without Any New Content (or Expensive SEO Tools)
Updated: August 4th, 2021
When B2B SaaS companies want to improve their results from SEO, they tend to think more content is the answer. They ask, “What new pages or blog posts can we…
How to Create Pain Point Content That Converts for B2B SaaS
Updated: January 8th, 2024
Most B2B SaaS companies are aware of the importance of speaking to customer pain points through their marketing. But they often have no practical ideas for how to actually do…
Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It)
Updated: July 20th, 2021
One of the biggest objections that B2B SaaS companies hear from potential customers is the issue of switching risk. Switching risk involves a number of significant concerns: Whether your software…
Why B2B SaaS Companies Should Avoid All-in-One Positioning (And What You Can Do Instead)
Updated: January 8th, 2024
Many B2B SaaS companies that have broad feature sets position themselves as all-in-one solutions for their customers. On the surface, this might seem like the right approach because there are…
Updated: July 6th, 2021
For growth private equity firms, there’s often a gap in time between when they acquire a company and when it begins to grow rapidly. The overarching problem they consistently face…
3 Tactics for Overcoming Low Paid Search Volume as a B2B SaaS Company
Updated: January 19th, 2024
In B2B SaaS, it’s not uncommon to have a relatively small number of companies that you sell to. For example, we have a client in the restaurant POS space and…
How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads
Updated: January 19th, 2024
Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. In our experience, we’ve seen significant SEO opportunities for integration pages to…
B2B SaaS Case Study: How We Improved Sales by 5% with 30% Less Ad Spend
Updated: November 23rd, 2023
Conversations with new clients often start with them saying: “We’re wasting money on PPC and we don’t know why.” This was the case for a B2B SaaS client that sells…
How to Announce New Features for Your B2B SaaS Product (and How Not to)
Updated: April 28th, 2021
Your company blog might seem like the logical place to announce new features. But doing so often causes more harm than good. Whether you’re a startup or an established B2B…
How to Create Lead Magnet Thank You Pages That Convert to Trial and Demo Signups
Updated: November 23rd, 2023
Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. B2B SaaS companies spend a lot of money on creating reports…