Event Details


February 18, 2016


6:00 pm to 8:00 pm EST

Location Map it

Toronto, ON


  • Yanal Dhailieh

    Yanal founded the Peace Collective in 2015, and has been rapidly expanding operations in Canada. When someone purchases a garment, a child is fed school meals for one week.

  • Dev Basu

    Canadian SEO & Inbound Marketer. Founder at @PoweredbySearch. Professor @SenecaSoME. I love startups, fast cars, & smart people. Helping brands with #DemandGen.

We’re excited to announce our February event: Startup Success Stories

Storytelling is one of the best ways to learn & and spark new ideas, so we’re bringing together some of Toronto’s finest entrepreneurs to talk about how they transformed their idea into a reality, and how marketing played a part in their success.

Please RSVP early to reserve your spot for the meetup. InboundTO charges a $10.00 admission fee if you pay online or $15.00 if you pay at the door. 


The Speakers

Yanal Dhailieh | Founder at Peace Collective

While on a volunteering trip in Morocco, Yanal felt moved by the lifestyles of the children he was there to help. Most would skip school to accompany their parents to panhandle on the streets—all because they did not have enough money to eat. His experience while volunteering, coupled with the one-for-one business model he found while reading Start Something That Matters by Blake Mycoskie is what sparked his drive to found Peace Collective. When someone purchases a garment, a child is fed school meals for one week. Yanal founded the Peace Collective in 2015, and has rapidly expanded operations in Canada.


Dev Basu | Founder & CEO at Powered by Search

Dev helps companies double or triple how fast they grow through better marketing. Over the last 10 years, he’s consulted for some of the world’s largest brands, accelerating their digital marketing performance while generating millions of dollars of value for them. Since 2009, Dev has grown Powered by Search, the agency he founded out of his condo’s solarium, into a multi-million dollar digital marketing agency, recognized as one of Canada’s top growth companies in the PROFIT Hot50 and on the Branham300 awards.


TouchBistro Case Study | Presented by Dev Basu

Touch Bistro is an iPad POS system that wanted to increase their search engine visibility to help generate more leads. Dev will share how TouchBistro was able to increase their year over year traffic by 1400% (no that’s not an extra zero), and bring in 67% more paid search leads.


The Agenda

• Introduction from the organizer (10mins)

• Part 1 (30 mins + 10mins Q&A)

• A catered networking break (15 mins)

• Part 2 (30 mins + 10mins Q&A)

• Book giveaway (5mins)

• Parting message from the organizers (5mins)

The event will start at 6:15 PM and last for approximately 2 hours. Doors close at 6:30 PM due to limited seating and high demand. Please arrive at the venue around 6:00 PM to get a seat up front.


About InboundTO

Inbound Marketing Toronto is a monthly meetup focused on hot topics in the world of inbound marketing.

The meetup hosts experts in the fields of Inbound Marketing, including SEO & Local SEO, Social Media Marketing, UX Design, Graphic Design, PPC, CRO, CRM, Email Marketing, Content Marketing, Growth Hacking, and more.


Host & Sponsor

This monthly event is sponsored by the inbound marketing agency

Powered by Search. Join us on Twitter: @poweredbysearch

See tweets about InboundTO with: #InboundTO

Sign up now, invite others in the industry, and we’ll see you there!